London International Awards
2022 Winners and Finalists
Silver
Non-Traditional
Corporate Image
| Entrant: | We Believers, New York |
| Brand: | AB InBev - Corona |
| Title: | "Native Sportscasters" |
| Corporate Name of Client: | AB InBev - Corona |
| Global Chief Marketing Officer: | Fábio Baracho Martinelli |
| Client Account Director: | Yune Aranguren |
| Client Marketing Director: | Alejandro Karlos Gershberg Rubinstein |
| Agency: | We Believers, New York |
| Agency President: | Marco Vega |
| Global Chief Creative Officer: | Gustavo Lauria |
| Executive Creative Director: | Santiago Luna Lupo |
| Creative Directors: | Juan Pablo Tyrer/Dante Zamboni |
| Creative Director - Art: | Dante Zamboni |
| Creative Director - Copy: | Juan Pablo Tyrer |
| Agency Head of Production: | Marcia Jaes |
| Agency Producer: | Marina Ponce |
| Agency Business Director: | Natalia Gamarra |
| Agency Group Account Director: | Jose Quijano |
| Agency Account Director: | Nallely Recinas |
| Agency Account Team: | Caterina Malpica |
| Agency Planning Director: | Marco Vega |
| Production Company: | WE DOERS, New York |
| Production Managing Director: | Samuel Kishi |
| Executive Producer: | Ornella Jaramillo |
| Producer: | Barbara Merlos |
| Sound Design Company: | Pickle Music, New York |
| Sound Design Producers: | Jacinto Gonzalez/Dario Calequi |
| Music Producer: | Lupita Alvarez |
| Music Composers: | Alexis Estiz/Dario Calequi |
Description:
In México, native communities have only one reliable way to follow their national team soccer games: Radio. While many people think that in Mexico only Spanish is spoken, there are 68 native languages. But soccer matches are not broadcast in any of them.
Corona, as the official sponsor of the national team, wanted to include everyone, because the national team should be for everyone.