London International Awards
2022 Winners and Finalists
Regional Network of the Year: North America
FCB
Gold
Radio & Audio
Use of Music
| Entrant: | FCB New York, New York |
| Brand: | Spotify Advertising |
| Title: | "A Song For Every CMO" |
| Corporate Name of Sponsoring Client: | Spotify Advertising |
| Agency: | FCB New York, New York |
| Global Creative Partner: | Danilo Boer |
| Global Creative Lead: | Tammijean Triplett |
| Chief Creative Officers: | Michael Aimette/Gabriel Schmit |
| Executive Creative Director: | Gary Resch |
| Creative Directors: | Alexandre Abrantes/Richard Frankel |
| Associate Creative Director: | James Meiser |
| Senior Copywriter: | Ken Syme |
| Senior Art Director: | Justin Batten |
| Senior Digital Producer: | Margot Meyerhoff |
| Executive Agency Producer: | Chris Lenz |
| Agency Music Producer: | Melissa Chester |
| Agency Chief Strategy Officer: | Todd Sussman |
| Agency Strategy Director: | James Friedman |
| Agency Account Supervisor: | Sean Kittredge |
| Global Director Enterprise Marketing: | Sarah Kiefer |
| Head of Advertising Business Marketing: | Khurrum Malik |
| Global Strategy Manager: | Andrea Kim |
| Business Marketing Manager: | Frank LoBello |
| SVP, Business Lead: | Tara Graff |
| Sound Design Company: | Wave Studios |
| Sound Design Executive Producer: | Vicky Ferraro |
| Sound Design Producer: | Eleni Giannopoulos |
| Sound Designer: | Chris Afzal |
| Sound Engineer: | Chris Afzal |
| Music Production Company: | Watt White Music |
| Music Producer: | Watt White |
| Music Composer: | Watt White |
| Music Lyricist: | Watt White |
| Where was this broadcast?: | Spotify Advertising |
Description:
Spotify’s engagement levels are 23% higher than any other medium. Yet digital audio advertising earns under 2% of the total media spend.
To kickstart conversation amongst key marketing decision makers, we demonstrated Spotify’s targeting capabilities with “A Song For Every CMO” – original songs written leveraging Spotify’s data and dedicated to the world’s top CMOs.
Unprecedented results were achieved: 75% year-to-year growth and €1Bi ad revenue for the first time ever, making 2021 the best year in Spotify Advertising history. It even inspired other CMOs request songs of their own.