London International Awards
2022 Winners and Finalists
Silver
Radio & Audio
Travel & Leisure
Entrant: | FCB Chicago, Chicago |
Brand: | Go RVing |
Title: | "Don't Let Your Vacation Ruin Your Vacation - Air Travel" |
Corporate Name of Sponsoring Client: | Go RVing |
Chief Marketing Officer: | Karen Redfern |
Agency: | FCB Chicago, Chicago |
Chief Creative Officer: | Andres Ordonez |
Executive Creative Director: | Justin Enderstein |
Senior Creative Director: | John Fiebke |
Group Creative Director: | Tor Lemhag |
Associate Creative Director: | Tracy Silagi |
Executive Agency Producer: | Beth Martychenko |
Senior Agency Producer: | Stacy Sinason |
Agency Project Manager: | Krista Greenwald |
Agency Managing Director: | Antoniette Wico |
Agency Account Executive: | Sam Amezquita |
Agency Group Account Director: | Annie Kiperman |
Agency Account Director: | Anna Gruber |
Description:
When you Go RVing you don’t have to worry about flight delays or lost luggage, or a number of very unfortunate scenarios other travelers have to deal with on typical vacations.
To showcase this fact, we scoured vacation stories from across social media and online discussion boards and turned them into a series of radio spots inspired by the real traumatizing vacation experiences we found. The results reminded radio listeners of how badly things can go when they don’t Go RVing.