One of Relate’s key aims is to help their 65+ market have healthier relationships, but with the biggest rise in STI’s is among the over 65s, clearly this isn’t healthy. So, how do you make this hard to convince age group think about safe sex?

Especially when they were taught that condoms were only for stopping unwanted pregnancies, not unwanted diseases.

After all, when you’re double-digging and hardening off, it’s important you do it safely. We gave an outdated generation an updated sex education by creating limited edition condoms for the over 65's in the guise of seed packets, distributing them through garden centres and online.

These beautifully illustrated botanical designs in the style of something classy from The Royal Horticultural Society, on closer inspection are suggestive of sexual organs. Tasteful rather than puerile nods to a clitoris, penis, breasts or testis. This subtle visual wit fit with the tone of voice of the campaign.

Our illustrations were then applied to our seed packets, to make them look as authentic as possible, with painstaking attention given to every tiny detail. Anyone who sees the designs and illustrations won’t look at an onion or aubergine in the same way again.