We gave an outdated generation an updated sex education by creating limited edition condoms for the over 65's in the guise of seed packets, distributing them through garden centres and online.

We called them, The Hornicultural Society, a tongue-in-cheek organisation that’s just as informative as their other favourite gardening society, but it puts a whole new spin on how to keep their firm vegetables and bountiful bushes free from disease.

The condoms were sent out in tongue in cheek media packs and garnered huge media attention. It featured on national news channels. It was discussed on the hugely popular talk show Loose Women.

Even the nation’s favourite Doctor, Hilary Jones, talked at length about our condoms and the importance of the issue we had raised on GMTV breakfast show. We featured in over two hundred media outlets worldwide in the first five days, and generated half a billion in earned media, 1.6 billion impressions and, most importantly, 95% of single pensioners said they would now use condoms.