SELECT WINNERS YEAR

London International Awards

2022 Winners and Finalists

Bronze
Package Design
Special Editions Product Line

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Entrant: Ogilvy UK, London
Brand: Relate
Title: "The Hornicultural Society"
Corporate Name of Client: Relate
Client Partner PR : Rachael Coomber-Nolan
PR Company: Ogilvy UK, London
Agency: Ogilvy UK, London
Chief Executive Creative Director : Jules Chalkley
Chief Creative Officer: Andre Laurentino
Creative Directors: Nicola Wood/Andy Forrest
Deputy ECD Of Design : Luke Ridgway
Senior Creative Editor : Sara McAlpine
Copywriters: Nicola Wood/Andy Forrest
Art Directors: Nicola Wood/Andy Forrest
Head of Offline Production: Justin Cairns
Senior TV Producer : Kim Parrett
Senior Producers: Sue Streatfield/Heather Hart
Agency Managing Partner: Katharine Easteal
Agency Account Directors: Erica Wood/Jennie Halliday/Erica Cohen
Illustrator: Marta Zafra
Art Buyers: Jodi Woodhouse-Ward/Ross Walker
Clear Channel Project Lead: Jason Jarvis

Description:
We gave an outdated generation an updated sex education by creating limited edition condoms for the over 65's in the guise of seed packets, distributing them through garden centres and online.

These beautifully illustrated botanical designs in the style of something classy from The Royal Horticultural Society, on closer inspection are suggestive of sexual organs.

Tasteful rather than puerile nods to a clitoris, penis, breasts or testis. This subtle visual wit fit with the tone of voice of the campaign.

Our illustrations were then applied to our seed packets, to make them look as authentic as possible, with painstaking attention given to every tiny detail. Anyone who sees the designs and illustrations won’t look at an onion or aubergine in the same way again.

The condoms were also natural and biodegradable meaning they could be popped in the compost when you're done to keep the garden growing.