London International Awards
2022 Winners and Finalists
Regional Post-Production Company of the Year: Europe
The Mill
Gold
Integration
Zeitgeist
| Entrant: | Publicis Italy, Milan |
| Brand: | Heineken |
| Title: | "The Closer" |
| Corporate Name of Client: | Heineken |
| Media Company: | Dentsu RedStar, Global |
| PR Agency Companies: | Edelman, Global/Fast Horse, Global |
| Agency: | Publicis Italy, Milan/Le Pub , Amsterdam |
| Worldwide Chief Creative Officer: | Bruno Bertelli |
| Chief Creation Officer Publicis Italy: | Francesca Zazzera |
| Chief Creative Officers: | Cristiana Boccassini/Mihnea Gheorghiu |
| Executive Creative Directors: | Andrey Tyukavkin/Milos Obradovic |
| Creative Directors: | Eoin Sherry/Luca Boncompagni/Diego Tardani |
| Associate Creative Directors: | Giulio Frittaion/Valentino Borghesi |
| Senior Copywriter: | Christopher Penman |
| Copywriter: | Ruben De Barros |
| Senior Art Director: | Santi Urso |
| Art Director: | Joao Araujo |
| Agency Head of Production: | Anna Sica |
| Agency Producers: | Barbara Brown/Sabrina Sanfratello |
| Head of Digital Production Publicis Italy: | Vittorio Cafiero |
| Agency Social Media Director: | Ali Hares |
| Head of Delivery Le Pub Amsterdam: | Siebren Benedictus |
| Global Client Service Director Publicis Italy & Le Pub Amsterdam: | Paola Natellis |
| Global Chief Strategy Officer Publicis Italy & Le Pub Amsterdam: | Bela Ziemann |
| Global Data Strategist Le Pub Amsterdam: | Ilko Petkov |
| Agency Chief Strategy Officer: | Charles Laporte Aust |
| Agency Strategy Director: | Monica Radulescu |
| Agency Group Account Directors: | Ilaria Castiglioni/Derek Muller |
| Agency Account Director: | Benedetta Neri |
| General Manager Le Pub Amsterdam: | Eleni Charakleia |
| Creative Agency Company: | Boomerang , Amsterdam |
| Production Company: | Division , Paris |
| Director: | Francois Rousselet |
| Producers: | Jules de Chateleux/Aurelie Bruneau |
| Director of Photography: | Paul Guilhaume |
| Post-Production Company: | The Mill Paris , Paris |
| Executive Post-Producers: | Claire Garraud/Stephane Pivron |
| Editors: | Adriana Legay/Enrico Munarini |
Description:
The pandemic has not only brought to life the issues we all know but also other side effects such as overworking. People find it increasingly difficult to disconnect from their work, undermining the work-life balance.
This is why Heineken has created THE CLOSER a bottle opener capable, when used, of disconnecting nearby devices.