Entercom Closes, Launches ALT In NYC

Entercom Communications wasted no time announcing its presence with authority in Market No. 1 by returning Alternative Rock to New York City for the first time since 2011 with the launch of ALT 92.3 FM, New York's New Alternative -- the site of former CBS Radio Top 40 WBMP (92.3 AMP). "In a city where alternative music is a way of life, we are thrilled to finally fill the void in radio in New York City," said Pat Paxton, Entercom's President of Programming. "With the launch of ALT 92.3, we will cater to the passionate audience who have helped define the genre for decades -- and we couldn't be more excited to turn up the volume."

ALT 92.3 will get up to speed by playing 10,000 songs in a row, back-to-back, 100% commercial-free, which started today at 10am ET. Listeners can tune in at 92.3 FM in the New York area and around the world at alt923radio.com.

• The flip happens shortly after Entercom announced that it has formally completed its merger with CBS Radio Inc. "We are thrilled to officially close our transformational merger with CBS Radio and welcome their talented employees and iconic brands to Entercom," said David Field (left), Entercom's President and Chief Executive Officer. "We look forward to capitalizing on our unique positions in sports, news, music, podcasting, live events, digital and more to provide outstanding experiences for our listeners and compelling integrated marketing opportunities for our advertisers. We now have the scale and capabilities to drive meaningful growth and to compete more effectively with other media for a larger share of advertising dollars. We also look forward to helping to elevate the Radio industry, which remains massively undervalued by advertisers despite having emerged as America's #1 Reach medium, delivering outstanding ROI to customers."

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