Main Street Promotion Training focuses on positioning the downtown or commercial district as the center of the community and hub of economic activity, while creating a positive image that showcases a community’s unique characteristics. Our 2023 Promotion Training is supported by a grant from the Mississippi Hills National Heritage Area.
Promotion Training this year will focus on marketing your downtown as a destination, and Ben Muldrow of Arnett Muldrow and Associates will be our featured speaker. Ben will lead directors through asset development exercises that will lead to creating themed itineraries to attract more visitors to your downtown. Ben will also share tips and successful strategies for social media engagement as well as best practices for marketing your Main Street organization and community.
This training is appropriate for Main Street directors and board members, Promotion committee members, city officials, tourism professionals, and others interested in marketing and promoting your historic downtowns and districts.
The training will be held from 8 a.m. until 3 p.m. on Friday, April 28 at the Magnolia Civic Center in downtown New Albany. There will be a reception at the Union County Heritage Museum on Thursday evening followed by an optional group dinner at Rafters (must pre-register and pay).
For full details about Promotion Training, including an agenda, accommodations, and extra activities, please visit the MMSA website.
The cost of the training is $50 and includes breakfast and lunch. Main Street Directors, staff, and members of local programs may use the code MARKETING23 to receive $25 off your registration fee when you register online. Fill out and submit a separate registration form for each individual you are registering.
Please note, MMSA will not be able to reimburse any cancellations made after April 21. We look forward to seeing you in New Albany soon!
