Deanna Gescheider, Director of Communications and Community Engagement at the City of Reno, uses her 25+ years of marketing experience she garnered in both the public and private sector to make the City of Reno’s communications and community outreach one of the most innovative and citizen-focused efforts in the nation.
Please join us at our September 16th luncheon to hear more about the City of Reno's approach to integrated marketing.
About Deanna Gescheider:
Deanna was formerly the Regional Vice President of Sales and Marketing for JMA Ventures, LLC, a full service real estate investment firm with more than $500 million in existing projects, including holdings such as Alpine Meadows and Homewood Mountain Resorts. In conjunction with the team there, Deanna oversaw the re-branding of Alpine Meadows that led to one of the highest revenue-producing seasons in the history of the ski resort.
Prior to that, Deanna was the Executive Director of Marketing for seven years for the Reno-Sparks Convention & Visitors Authority. She and the team there developed and executed an extensive and successful re-branding campaign for Reno-Tahoe to redirect public perception from a gaming destination to an indoor and outdoor adventure Mecca: America’s Adventure Place.
