You could argue that a digital ad is exposed to thousands if not millions of targets and doesn't cost the same as direct mailing. But is it effective?
Here's An Example:
If you sent out a direct mail campaign to 5,000 targets and achieved a 1 percent response rate, you would gain 50 customers.
But to gain the same 50 customers online, you would have to run a banner ad that reaches over 1,517,850 targets, some of which may not be your targets at all.
Some sites charge by cost-per-click (CPC) structures, which can add up. Even if you advertise on sites that you know your audience visits, there is a lot of competiting messages by way of flashy banner ads and pop-ups. Unfortunately, almost 75 percent of Internet users find pop-up ads annoying and nearly 50 percent find banner ads just as annoying as those pop-ups.
With direct mail, your targets are far less distracted and stands a great chance of being looked at. Direct mail allows you to get a obtain a well-targeted list of prospects at a low cost, and that means your message is only going to those who meet your criteria and have a better chance of engaging your target. Plus, with the overall decrease in mail pieces households receive, the opportunity for your direct mail piece to stand out increases significantly.
If you want to target households in a specific zip code or neighborhood and save on postage costs, you don't even have to rent a list. The USPS offers a service called Every Door Direct Mail (EDDM), which allows you to reach your targets for about 18.3¢ a piece--with less cost and competivie delivery times to First Class postage.
MyprintXpress can help you create an effective mail campaign and save you money with Every Door Direct Mail (EDDM). We have a wide selection of customizable EDDM templates for you to use. Visit our website for more information!
