email : Webview : Our next program is June 2! Save the date.

Creating the COVID-19 vaccine in only one year was no small medical feat. The subsequent challenges of communicating vaccine availability and eligibility made for another hurdle. Even now, with the vaccine widely available, communicators face another challenge: encouraging vaccination among hesitant audiences.

In our June program, Kelly Insana with the Tennessee Hospital Association (THA) shares how her team built proactive statewide communications campaigns to promote vaccination. She’ll also address the future of vaccine communication.

THA is a membership association advocating for hospitals, health systems and other health care organizations as well as the patients they serve. The Association also provides education and information for members, and informs the public about hospitals and health care issues at the state and national levels.

Get your ticket today through Eventbrite. Registration for the virtual program at noon on June 2 is free for PRSA members and PRSSA students. The cost is just $10 for non-members.

Are you ready to return to in person meetings? Take our survey.

Upcoming PRSA Webinar: Future Trends of PR and Communications

In this one-hour webinar, public relations pro Stephen Dupont, APR, vice president of public relations and branded content, Pocket Hercules, shares his insights about what’s around the corner for PR and communications professionals in 2022 as well as the years ahead.

Applying a futurist mindset, Dupont will explore what trends are driving change in the public relations profession such as:

Social media – Will Facebook and Google be broken up by the U.S. government? What might be the new things after TikTok?
Media – Will the number of journalists leaving journalism continue to accelerate? Will there be newspapers in five years? What’s next after podcasts and vblogs? How will you pitch media in the future?
Influencers – Rise of microinfluencers? Is everyone an influencer?
Technology – Email, really? Virtual reality and augmented reality? AI, blockchain? Video, video, video.
Events – Will in-person trade shows and conferences return after Covid-19? Are VR conferences the future?
Culture – BLM, MeToo, climate change, political polarization and other movements that may affect internal and external communications.
Agencies – Here come the management consulting firms! PR firms go into advertising. Digital firms evolve into PR firms?
Back to the future – Retro PR: back to focusing on one-on-one relationships?

Registration is free for PRSA members.

Our next program is June 2 - Getting Shots in Arms: Urgent Communications Planning and the COVID-19 Vaccine

Upcoming PRSA Webinar: Future Trends of PR and Communications