email : Webview : Your Guide to Implement a 2015 Business Plan

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Robert Rauch, President, is a nationally recognized hotelier serving clients in all facets of the industry. He founded the website Hotel Guru, publishes Hospitality Innsights, an electronic newsletter, and is a Faculty Associate at Arizona State University.

R. A. Rauch & Associates, Inc. currently operates 10 hotels throughout North America and is arguably the fastest growing hotel management firm in the United States.

October 2014

2015 Business Planning Guide

The hospitality industry is changing by the minute and this often creates challenges for hoteliers to keep up with the latest trends, drive profits and increase guest satisfaction. As 2015 quickly approaches, it is important to put together an actionable business plan, in particular a “digital business plan!” If you are the architect of your hotel's business plan, think like one. An architect does not toss together a stack of Lego blocks and hope they will fit together. A written business plan is paramount to all entrepreneurs and business owners. What does it entail? It is actually simple.

A smart and well-developed business plan will focus on being innovative in the ways we market our properties, continue to stay ahead of the latest industry trends, drive revenue and focus on guest satisfaction standards and reputation management. The business plan should have focused strategies for each of the following topics:

Digital Marketing
Reputation Management
Social Media
Mobile-Social
Implementing Great Entrepreneurial Ideas
Revenue Management
Finance

Click here to read more about developing a strong road map for 2015.

RAR To Add First Radisson To Portfolio

R.A. Rauch & Associates (RAR) is bringing our renowned guest service standards, modern and engaging marketing strategies and streamlined operations to Phoenix. RAR's newly managed hotel located in Northwest Phoenix is undergoing extensive renovations, with plans to reopen in the fourth quarter of 2014 as a full-service Radisson.

The 284-room property is located in Phoenix's Northwest Valley business district and features over 14,000 square feet of meeting space and a full service restaurant. Just minutes from downtown Phoenix, Sky Harbor International Airport and with a strong corporate presence the new Radisson will serve as a hub for vacationers and business travelers alike.

Stay Connected

I hope you'll stay connected with what I am working on! I would love to continue to share my ideas, trends and my expertise about the hospitality industry with you: like my Facebook page, follow me on Twitter, visit my website or the RAR website for more information.

3939 Ocean Bluff Avenue | San Diego, CA 92130 US