The new AMA branding will launch the week of May 16, 2016. The new identity further extends AMA's position as the pre-eminent trusted source of marketing knowledge, community and answers. The American Marketing Association revealed its new brand positioning and visual identity to chapter leaders at the 2016 AMA Leadership Summit in Chicago. An official roll-out across AMA’s social, digital and owned media platforms will take place the week of May 16. Click Here to Learn More

Three of our AMA Detroit Chapter leaders and volunteers attended the AMA Leadership Summit of 2016 held in Chicago this past weekend. This Summit organized by AMA National is held for local chapger board members and volunteers to meet, connect and learn from each other to better lead their chapters. Below is a collection of photos taken during the summit. Our Chapter has also won the Summit Social Media Twitter Contest for creative logo creations, see photos below. What Happend at Converge 2016

AMA's Chief Experience Officer Jill Herriot and AMA CEO Russ Klein introducing the new AMA brand

Join us for the screening of The Story of Content: Rise of The New Marketing documentary. Enjoy finger foods, popcorn and a chance to win a raffle.This will be a screening of a 43 minute documentary followed by a discussion, moderated by Michele Linn, VP of Content at Content Marketing Institute.

Documentary Synopsis:
Since cavemen were drawing on walls to sell sticks, content has been fundamentally transforming business. But now more than ever content is disrupting the traditional marketing approach. Why? Because consumers are in complete control of what they want to engage in. Twenty-five years ago big brands controlled the message through advertising and big media companies controlled the airwaves and printing factories. Technology has changed the game. Consumers can ignore advertising and irrelevant content at will. To break through the clutter, brands need to tell remarkable stories that are worth listening to…and they are becoming the media in the process.

About the Moderator:
Award-winning content marketing executive with two decades of experience spanning B2B technical communications, marketing communications, product marketing, freelance writing, and consulting for Fortune 1000 companies in a diverse range of industries. Thought leader who contributes to digital publications such as Forbes, Content Marketing Institute, and Marketing Profs. With a laser focus on audience and business goals, she is known by clients and colleagues for her practical, approachable, and effective writing style and positive, “get it done” attitude. Recently named one of Folio’s 2015 Top Women in Media (Corporate Visionary). A firm believer in having your personal mission statement that drives everything you do.