Few events have altered our day-to-day lives as the pandemic has. As marketers, our job is to influence buyer behavior. Gaining insight into how buyers will behave in the “new normal” is essential.
Resonate, one of our data partners, recently ran a survey
that gives some insight into how consumers expect to be shopping for the next 90 days:
– 65% said they are more likely to do more shopping online
– 44% said they are more likely to order groceries online
– 47% said they were as likely or more likely to make a major purchase (for example, a major auto mobile)
Leverage Resonate's 13,000+ proprietary attributes, including the latest COVID–19 specific consumer insights to connect with your target audience. Talk with your Star Tribune Representative.