Request for Proposal: Digital Agency of Record
Travel Oregon is soliciting proposals to provide comprehensive digital strategy, account and project management, design and development services for OTC’s consumer and industry websites. Applicants must show their ability to build compelling interactive experiences for both consumer and industry audiences and manage complex digital projects.
More specifically, applicants will need to demonstrate experience with:
a. Full-stack WordPress development and content migration, digital and website design strategies, account and project management.
b. Continuous improvement and optimization services to enterprise clients including UX/UI updates, user-testing, regression testing, site speed and load testing.
c. Expertise in the following areas: Search Engine Optimization (SEO), Google Analytics (GA), content updates through dynamic third-party APIs, building and managing WordPress plugins.
d. Thought leadership and/or experience with: dynamic content personalization, on-page optimization based on Google Search Console (GSC) reporting, Content as a Service (CAAS) model, and Web3 concepts.
e. Knowledge of Oregon as a destination. Demonstrate knowledge of the state and/or articulate how the contractor intends to become familiar with Oregon.