Kelly Featured in Diversity Marketing Book List
Multicultural Marketing Resources (MMR) features TWO of Kelly’s books in their list of “Recommended Multicultural & Diversity Books”.
This list features just 28 books and is published every other month. See the full list here:
For speaking availability and fee information, contact Kelly: 214-217-6102 or by email here.
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St. Louis, MO | January 13
Jerry Kelly HVAC
Las Vegas, NV | January 21
FMG
Las Vegas, NV|
January 25
Keystone RVs
Co. Springs, CO|
January 28
City of Co Springs
Kansas City, MO|
February 3
O'Connor Company
Cabo San Lucas, MX|
February 21
CDRI
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Allyship Is Dictionary.Com’s Word Of The Year
Each year, Dictionary.com selects a word which sums up the year in a succinct and concise way. 2020’s word was “pandemic” and this year, their word of the year is “allyship”. In 2021, we’ve seen many organizations, businesses and people as a whole begin to come together, notably after the murder of George Floyd and recognizing the impact of the global pandemic has had on marginalized communities.
We’ve seen many attempt to bring this moment and movement from awareness, into education and action, culminating in a call to allyship.
To recognize allyship now in this way is notably powerful - it brings the word into a more mainstream, accessible platform, perhaps meaning that real change can potentially be affected.
Source: forbes.com
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7 Marketing Predictions For 2022
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What does the marketing crystal ball say for 2022? Several marketing prognosticators shared their marketing predictions for the coming year:
1. Prediction: People will buy brands, not products. “Although brand awareness is not anything new, in 2022 and beyond we will find consumers that are less focused on buying a specific product and more so looking to invest their dollars in a brand they trust, believe in, and that aligns with their core value,” says Penry Price, a vice president with LinkedIn Marketing Solutions.
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The CEO of Cosmetics Retailer Lush Deletes Facebook, TikTok and Snapchat Accounts over Teen Mental-Health Harms
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Cosmetics company Lush shut down its Facebook, Instagram, TikTok, and Snapchat accounts globally, citing its concern about the harms of social media in the wake of Facebook whistleblower Frances Haugen's revelations.
"In the same way that evidence against climate change was ignored and belittled for decades, concerns about the serious effects of social media are going largely ignored now," the company said in its press release earlier this week.
Lush's announcement came just ahead of one of the biggest days of shopping all year, and the brand fully expected that losing its pipelines to millions of customers could harm its business.
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Black Women Are Leaving the Workforce at the Highest Rates of Any U.S. Demographic, Report Says
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Despite what’s being called a recovery from the economic downturn caused by the COVID-19 pandemic, Black women and Black teens 16-19 are facing greater hardship in the workplace.
According to a report on the U.S. Bureau of Labor Statistics’s findings by the Brookings Institution, from November 2020 to November 2021 there was an overall positive trend for employment. However, the Black teen unemployment rate jumped from 16.1 percent in October 2021 to 21.9 percent in November 2021, a rate that is 12.6 percentage points higher than the current rate for white teens. Black teens have the highest 13-month average unemployment rate, at 17.15 percent.
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| | DIVERSITY TIP OF THE MONTH
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DON’T ask a colleague how they got their job. Doing so implies that you think they were somehow not qualified, were a token hire, or knew someone at the organization who “got them the job”. All of those are insulting and insinuate that the person with the new job doesn’t “deserve it”.
DO ask instead, “Tell me about your background. What were you doing prior to this role?” This is a fair and valid question and recognizes that the person has past experience that made them qualified for the position they now hold.
--Excerpted from bestselling book, “It’s Time to Talk about Race at Work," by Kelly McDonald.
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