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Marketing to people not like you
NEWSLETTER for May 2020
New This Month

Kelly has five new, timely, COVID-specific business topics to address what you need NOW.  See the five topics and their descriptions here.

For webcast or speaking availability and fee information, contact Sally:  214-217-6103 or sally@mcdonaldmarketing.com
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Did You Know?
Gerber's New Baby  is the First Adopted Spokesbaby in the Company's History 
This year's Gerber baby just goes to show that family doesn't have to be defined by genes.

Cue the adorable Magnolia. She's the first adopted spokesbaby in the company's history.

Magnolia, who hails from Ross, California, won over the judges' hearts with her "joyful expression, playful smile and warm, engaging gaze," Gerber said in a news release.

She was chosen from more than 327,000 entries, and will be featured on the company's social media channels and in its ad campaigns throughout the year.

"At a time when we are yearning for connection and unity, Magnolia and her family remind us of the many things that bring us together: our desire to love and be loved, our need to find belonging, and our recognition that family goes way beyond biology," Gerber President and CEO Bill Partyka said in a statement.

Source: cnn.com 

Join Kelly for Her Most In-Demand  Webcast!  

Kelly is offering her in-demand webcast, "How to Help and Serve Your Customers NOW and Seamlessly Transition to "Business Abnormal" LATER" on Friday, May 29th at 10am Mountain. Normally $179/seat, this webcast is being offered for just $49! 

Right now, your customers need you more than ever. But not in the same old way. Your customers are in free-fall now and what they want and expect from you now is radically different during this challenging time. You must communicate, market and sell differently, by acknowledging what's happening, the impact on your customers and HOW YOU CAN HELP THEM RIGHT NOW. 

To learn more and register for the webcast, click here.

PepsiCo Begins Delivering Snacks and Drinks Directly to Consumers

PepsiCo has launched two ecommerce websites that provide direct-to-consumer options for its dozens of packaged goods brands, such as Frito-Lay, Quaker, Muscle Milk, Gatorade, Hilo Life and more.

With more consumers turning to online ordering to avoid going to stores during the Covid-19 pandemic, PepsiCo wanted to “offer shoppers another alternative for easy and fast access to products they love,” the company’s svp and head of ecommerce, Gibu Thomas, said.

New Survey Says Gen-Z and Millennials Don't Feel Their Peers are Taking COVID-19 Seriously

Data by Fullscreen, a social content company that supports both brands and creators, reveals the majority of Gen Z and millennials don’t feel that their generation is taking COVID-19 seriously.

Although 81% say they are following CDC guidelines and taking precautions to mitigate the spread of the virus, almost 63% say that they are not seeing the same level of commitment from others in their generation.

Changing America

The fastest-growing cities in America 

Recently released data from the U.S. Census Bureau shows that population growth in the U.S. has reached its lowest level since 1937 despite recent gains in immigration. The long-term downward trend is the result of a declining birth rate and increased deaths, especially among America’s aging white population.

While population growth has slowed at the national level, population changes at the state and city level vary widely. Between 2017 and 2018, all but nine states saw their populations rise. Texas, Florida, California, and Arizona experienced the largest absolute population increases. At the other end of the spectrum, New York, Illinois, West Virginia, and Louisiana experienced the largest absolute population decreases, largely as a result of residents moving out-of-state.

While Texas, Florida, and Arizona also lead the country in net domestic migration (people moving in from other states), California ranks second only to New York for having the most people leaving the state. New Jersey and Illinois are also prominent among the long list of states losing swaths of residents to other states.

In order to determine the fastest-growing U.S. cities, researchers at CarInsuranceCompanies.com analyzed data from the U.S. Census Bureau over a five-year period. Population growth was measured as the percentage increase or decrease in the population from 2013 to 2018. Researchers also calculated population changes by education level, age, and race/ethnicity to provide additional insight into the evolving demographics of each city. Here are the fastest-growing U.S. cities:

Raleigh, NC
Mesa, AZ
Atlanta, GA
Charlotte, NC
Austin, TX
Denver, CO
Tampa, FL
Miami, FL
Fort Worth, TX
Seattle, WA

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