SURGE, boosting entrepreneurs to the next level
SURGE, boosting entrepreneurs to the next level
Shop local by purchasing a gift from one of our SURGE startups. Lakeshore Advantage has supported the growth of these startups through our entrepreneurial brand, SURGE.  
Competitive Wedge
Job seekers can seamlessly create a video resume. Companies can utilize this tool to video interview potential candidates for available positions. This technology helps to create a talent database for both.

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Fathom Drone
Explore beneath the surface without ever having to leave the shore. The Fathom One is an affordable, easy to use, underwater drone. Take it with you wherever you go to have your own underwater adventure. 
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Hoodini
Hoodini is the world's first 3d knit escape-proof baby swaddle. It is engineered with arm tubes to protect against more reflex and face scratching and has hug technology® built into the chest area to give the sensation of a hug all night long. There is an easy access diaper opening at the bottom so the feet stay warm but you still have easy diaper changing access. The Hoodini swaddle is proudly made in downtown Grand Rapids, MI.
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Ignight Lights
Ignight Lights are wireless, solar powered lights that are night activated through vibration. Easily install them with automotive-grade adhesive or dual-lock velcro. No wires, no holes. Just enjoy your adventures knowing Ignight Lights will turn on all by themselves. 
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MaxOne
MaxOne brings technology to your team, improving training, communication, and organization. MaxOne is the all-in-one coaching tool - trusted by 6,000+ coaches.
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Perennial Chocolate
Perennial Chocolate is the first bean-to-bar chocolate maker in West Michigan. Perennial Chocolate produces small-batch, handcrafted chocolate with globally sourced premium cacao beans and marvelous Michigan milk and beet sugar. 

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Pieces of Me
With Pieces of Me, you can wear who you are or who you want to be with dainty necklaces and simple cuff bracelets. Each unique design represents a different personality trait such as strong, confident, adventurous or compassionate. With two dozen options in gold and silver, Pieces of Me jewelry is a subtle, meaningful reminder of exactly what we appreciate about the gift recipient.  


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Rural Gig
Looking to ramp up your internet speed? Rural Gig provides broadband internet to southwest Allegan County.
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Spera Foods
Spera Foods aims to provide the next superfood, the Tiger Nut, to America. Spera Foods provides a convenient nutritious-dense, enjoyable food with a great flavor profile that meets dietary restrictions. Spera Foods Tiger Nut products are nut free, gluten free, vegan, low in sugar and nutrient-rich, making this granola the perfect gift for the health-conscious person in your life.
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Updo Scrunchies
Updo Scrunchies are handmade scrunchies made out of up-cycled fabric with a portion of all sales going towards the Center for Women in Transition. 
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Uru Sports
This gift is perfect for someone whose dream has always been to play sports professionally but hasn't quite found the right entry point in. Urū Sports is an online global recruitment platform that connects athletes, coaches, and teams. Athletes find teams that have unfilled playing positions. Teams find interested and available athletes that are qualified to suit their team’s needs. 
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This gift guide was sent to you as a service of Lakeshore Advantage. We send communications on a regular basis to keep you up-to-date on information that may be helpful to you and your interest in entrepreneurship and the Holland SmartZone. Please direct questions, comments and future submissions to Haley Abbas at haley.abbas@lakeshoreadvantage.com. 
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A one-stop resource with a powerful boost to assist entrepreneurs in achieving their next milestones.