We have sold 500 tickets...1500 to go! This is a tough sell from Thanksgiving until New Years.
Time to get creative, if you have a boring listing in the program - fix it up! Send Debbie any changes you want. She can make the update for you. DEADLINE is tomorrow, then we're getting ready to send the info off to the printer.
Some listings just say..."taste great wine". This is Sonoma County, we produce world class wines - the expectation is great wine. An event needs to have something "more".
We are encouraging people to "restock their cellars". Make that easy for them with a special offer for the weekend, just for ticket holders. Have pre-packed boxes, sign some bottles, give a cellar tour at a set time (1:00 & 3:00 on Sat & Sun), pour a vertical...
We have 20 more wineries participating in this event than Wine & Food Affair. We will most likely sell the same number of tickets, so everyone will get a smaller slice of that pie.
Offer something compelling....
This is a link to the Tool Kit so you can start sharing: WINEland toolkit
See what our website says: Winter WINEland Event Questions - ask Debbie Osborn.