What do 1,600 pink lightbulbs, a pink Las Vegas "Welcome" sign and dogs wearing pink couture all have in common? Ok fine, yes, that was obvious: They're all pink. But beyond that, they all worked together to help remind women in Nevada to get a mammogram as part of a campaign we helped our client, Nevada Cancer Coalition, execute last month. Apparently another unexpected and totally NOT AWESOME side effect of this pandemic is that breast screenings are down, which is why we decided to paint the town pink. Read more about this campaign below, and remember: If you <3 your boobies (which we all should after all), get them checked!