NEWS, TRENDS, CONVERSATIONS, TOPICS FOR TENNIS CLUBS & TENNIS PROFESSIONALS
                                   September 2015                            www.tennismediagroup.com              
 
Hello Readers,
Glad to see another British tennis club became our Tennis Facility of the Month for September: Sutton Tennis & Squash Club. It came highly recommended and we are impressed with that facility. NJTL (National Junior Tennis and Learning) is a great program and organization under the USTA Foundation umbrella. Very worthy of being Tennis Organization of the Month. And our Tennis Pro of the Month is a guy who a lot of professionals, organizations, players are listening to: Frank Giampaolo, Southern Cal resident. All extraordinary contributors dedicated to growing our sport.
Glad that we are able to repost a great article written by USPTA CEO John Embree, originally published in Tennis Industry magazine. I recommend every tennis pro read it and get informed about the "Tennis Director of the Future." Thank you, Ruth Frechman and Suzanna McGee for your articles about Nutrition and Fitness. Ara Oghoorian and Marsha Friedman are writing about your finances and marketing yourself.
It was my great pleasure to review Bill Scanlon's and Joe Parent's book ZEN TENNIS. So much good stuff for tennis players of all levels, not just touring pro's. I'd love to recommend it as a good read if you want to find out why things happen on the court and in your head.
This weekend I'll be off to the US Open. Believe it or not, for the first time. And on Sunday I'll watch "World Tour Tennis Jam" on Times Square. Give me a shout if you want to meet up. I'm game!
Have a good September, everyone.
Rich Neher



IN THIS ISSUE
Tennis Facility of the Month 
Sutton Tennis & Squash Club, Sutton, UK
Tennis Organization of the Month 
USTA Foundation - NJTL National Junior Tennis & Learning
Tennis Pro of the Month
Frank Giampaolo, Laguna Beach, California
WTATP Tour Notes
US Open, rankings, outrageous tweets and... Alex Olmedo

Tennis and Social Media
How to use Social Media in your tennis business (Part 2)
Nutrition for Tennis Players
Eat spicy food and live longer
Tennis Marketing Guide
Avoid 5 common mistakes when pitching the press
Tennis Club Careers
Tennis Director of the future
Tennis and Fitness
Become better, fitter and healthier - do the work
USTA Tech News
Find "Tennis Near Me" 
Tennis Club For Sale
Blueridge Swim & tennis Club
Tennis Book Review
ZEN TENNIS by Bill Scanlon and Dr. Joe Parent
Your Financial Planning
Keep calm and buy stocks
Special Tennis Events
Mylan World Team tennis Smash Hits in Las vegas
Organizational Tennis News
USPTA - PTR - USTA - WTT - TIA
Upcoming Industry Events
Event Calendar 





Tennis Facility of the Month

Sutton Tennis & Squash Club

(Sutton, UK)
 
Founded in 1926, Sutton Tennis & Squash Club (ST&SC), located in Surrey, south of London, is one of the oldest clubs in the UK and is one of Surrey’s top tennis and squash members clubs. Originally, known as “Sutton Hard Courts”, the club’s 9 clay courts attracted international tennis stars throughout the decades as it was seen as a good warm up for the French Open. Names such as Angela Mortimer (Wimbledon, French & Australian Grand Slam Champion ), Margaret Court (multiple Grand Slam winner), Ann Haydon-Jones (Wimbledon & French Champion), Yvonne Goolagong (multiple Grand slam winner). All of these ladies played and won the Sutton tournament

Our thanks to Club member and tennis friend Steve Tiddy who provided us with great information about ST&SC.
 





Tennis Organization of the Month

USTA Foundation / NJTL - National Junior Tennis and Learning

(White Plains, NY)

The National Junior Tennis League (NJTL) was founded by Arthur Ashe, Charlie Pasarell and Sheridan Snyder in 1969. Their vision was to “use tennis as a way to gain and hold the attention of young people…so that we can teach them about matters more important than tennis…Through tennis, lives can be changed and spirits reclaimed.”

More than 45 years later NJTL is alive and well, and has grown into one of the most successful tennis programs for kids in the world.

In 2009 NJTL celebrated its 40th Anniversary and changed its name to the National Junior Tennis and Learning Network, recognizing the impact the organization has had on economically diverse audiences throughout the country through tennis and education.

In 2014, NJTL left thje USTA and combined forces with the USTA Foundation, formerly USTA Serves, the charitable arm of the United States Tennis Association.



 


Tennis Pro of the Month

Frank Giampaolo

(Laguna Beach, California)

Frank Giampaolo is a veteran author who has been coaching tennis since 1987. Born in New York, Frank grew up in Saudi Arabia because of his dad working their for the oil companies.

And that's where he also started taking tennis lessons at the age of 13. After returning to the U.S. he played on his Ohio High School team and became a walk-on player on his Ohio State college team.

After College Frank moved to California and began working for legendary coach Vic Braden at his Tennis College in Coto de Caza. For the next 15 years he worked off and on for Vic all over the country and also opened up Tennis Colleges for him.









August 31, 2015
Last week's tournaments in Connecticut and Winston-Salem. US Open  this week. New rankings. Outrageous tweets. An Idiot's Guide to the US Open. Whatever happened to... Alex Olmedo?

WTATP Tour Notes is a free weekly newsletter published by TENNIS MEDIA GROUP, bringing relevant and timely tennis pro-tour related content to you every Monday morning after the publication of new ranking information for the top players.
WTATP Tour Notes is your weekly Executive Summary of tournament match results, new rankings, Twitter tweets, preview of the following week’s tournaments, and an article about whatever happened to  tennis legends like Patrick Rafter, Margaret Court, and many more. 






Tennis and Social Media

How to use Social Media in your tennis business

Part 2 - Five Time Saving Tips for Tennis Professionals

Social media provides you with a great opportunity to reach and engage with more potential members and clients than ever before. A successful social media presence can benefit your club or your programs in a number of ways. But if you waste too much time or money on ineffective tactics, then it doesn't matter how efficient you're being.

Part 1 was all about the effective use of social media in your club, published last month. Part 2 points out 5 time saving social media tips for tennis professionals.

Tip #1. Reverse Engineer Your Success










Nutrition for Tennis Players

Eat Spicy Food and Live Longer

by Ruth Frechman
Ruth Frechman, MA, RDN, CPT owner of "On the Weigh" is a nationally recognized registered dietitian nutritionist with over 20 years of experience, helping people just like you achieve their health and fitness goals.


If you like your food hot and spicy, you may live longer. Recent research showed that people who ate spicy food three to five times a week lived longer. Vegetables and spices contain lots of phytonutrients. Capsaicin is a phytonutrient found in chili peppers known to reduce inflammation and to contain antibacterial properties. Fresh may be better than dried spices, but both are beneficial.

To add some heat to your menu, try this Indian recipe for Aloo Gobi:



               Read more here







Tennis Marketing Guide

Avoid 5 Common Mistakes
When Pitching the Press

by Marsha Friedman
For the past 23 years, Marsha Friedman has been at the helm of one of the most successful boutique PR Firms in the U.S. As the founder and CEO of EMSI Public Relations, she is highly respected and widely regarded as an innovator and pioneer in the PR pay for performance model.
All the manpower shortages today at newspapers and magazines have made it much easier – in some ways — to break into print and for getting print coverage. In other ways, it has gotten harder.

If you send an email with your credentials and a brief sample of a free, original article, tips list or other content you can provide, editors may just leap at the opportunity. That is, if they believe it will appeal to their audience and if the quality is very good. (They don’t want to spend as much time editing your piece as it would take for them to write it themselves!)


                                                                  Read more here









Tennis Club Careers

Tennis Director Of the Future

By John R. Embree, courtesy of USPTA
As seen in Tennis Industry magazine. Tennis Industry is published 10 times per year: monthly January through August and combined issues in September/October and November / December by USRSA, the United States Racquet Stringers Association, Duluth, Georgia.
From compensation, to health and well-being, to educational opportunities, the CEO of the USPTA helps to define how the tennis teaching profession needs to change.

As CEO for the USPTA, I am concerned about the aging of our association (average age is now 48). I am also worried about the wear and tear that our professionals experience in their respective jobs because of the amount of time spent on the court.


                                                              Read more here





Cool Tennis Tools

  QuickCart


Buy our ultra-portable Quick Cart and get a FREE 36-ball bucket of "Quick Start 60" orange felt balls! 


                     Read more here 















Tennis And Fitness

Become Better, Fitter and Healthier -
Do the Work

Suzanna, an expert athletic trainer out of Venice Beach, California, is a regular contributor to TENNIS CLUB BUSINESS. You can reach Suzanna on LinkedIn or by email at sixftlion@gmail.com. In August 2014 we reviewed her new book "The Athlete's Simple Guide to a Plant-Based Lifestyle."

Become Better

Periodically, we get inspired to improve ourselves. We want to become better in some area.  We want to play better tennis. Get fitter. Get leaner. Get stronger. Improve our business or personal lives. Eat healthier.

The only way to succeed is to get motivated, get off the couch and make it happen. Don't just hope for success. Rather ignite the inspiration, get motivated and do the work.



                     Continue reading here







                         
USTA Tech News

Another Sneak USTA Preview:  Find
"Tennis Near Me"


USTA sent a “we want you back” email to over 150,000 players who did not play USTA League in the last two years.  The link to Find a League points them to the new usta.com “Tennis Near Me” page that shows a player all of the adult and family tennis opportunities in the local area.  Providers can list any tennis event or clinic offerings and also utilize a registration/payment via PayPal feature.  All leagues and tournaments that are offered via TennisLink are automatically displayed in searches. 

The user interface is simple yet quite intuitive (see below). It lets you find events pulled into the application from Tennislink, or find tennis play opportunities, again, from Tennislink data.

The application is certainly worth a try, like all new vehicles designed to help players PLAY MORE TENNIS!

                                               

TENNIS CLUB FOR SALE


Sport & Entertainment Property With 4 Tennis Courts For Sale:
Blue Ridge Swim & Tennis Club

Estate setting on  6.3 acres with a 2000 Sq Ft Banquet Space (seating for 130 comfortably, Banquet Style; 780 Sq Ft Lounge Area with Rock Fireplace; Large 65,000 Gallon Heated Pool; Four Hard Court tennis Courts (recently resurfaced and currently under warranty) with two Pickle Ball Courts; Open year round - THE ONLY PRIVATE CLUB OF IT'S TYPE IN NORTH GEORGIA, EAST TENNESSEE AND WESTERN NORTH CAROLINA!!!! FULLY FURNISHED AND STOCKED TURN-KEY BUSINESS!!!!
From Ellijay, Ga. travel north on Highway 515 (Four Lane Highway); in Blue Ridge, Ga. turn Left on Scenic Drive; Go 1.7 miles turn left on Sugar Creek Road; Go 1.3 miles turn Right on Tennis Court Road; Go 0.4 mile Blue Ridge Swim & Tennis Club is on your Left
Contact Gary Keel Tel 404-213-5754 www.keelproperties.com
Photos: Courtesy Gary Keel




Tennis Book Review

ZEN TENNIS
Playing in the Zone


by Dr. Joe Parent and Bill Scanlon

Bill Scanlon almost needs no introduction. He is a former professional U.S. tennis player who won seven singles and two doubles titles during his 13 year professional career.

The right-hander reached his career-high ATP singles ranking of World No. 9 in January 1984. He is known for upsetting top-seeded John McEnroe (7–6, 7–6, 4–6, 6–3) in the fourth round at the 1983 US Open and log wins over eight players who had been or would be ranked #1 in the world, including Stan Smith, Ilie Nastase (twice), Björn Borg, John McEnroe (three times), Ivan Lendl, Mats Wilander, Boris Becker, and Andre Agassi.

Bill is also known for achieving a golden set against Marcos Hocevar of Brazil in the first round of the WCT Gold Coast Classic at Delray Beach, Florida on February 22, 1983. Scanlon won the match, 6–2, 6–0. A golden set is when a player wins the set without losing a single point. The feat is recorded in the Guinness Book of World Records.

Dr. Joseph Parent is a highly regarded expert in Performance Psychology for sports, business, and the arts, as a consultant and executive coach. He is the best-selling author of ZEN GOLF: Mastering the Mental Game, as well as several other books.


                                            Read more here





Your Financial Planning

Keep Calm and Buy Stocks


By Ara Oghoorian, CFA (+ tennis player)
Ara Oghoorian is the president and founder of ACap Asset Management, Inc., a "Fee-Only" financial advisory and investment management firm. Ara can be reached at info@acapam.com, on the web at www.acapam.com, or on the tennis court.
News of recent market volatility alarmed some investors, sending them scrambling to manage loses. But it's time to take a breath and avoid panic. Those with a solid financial plan and a diversified portfolio needn't have worried.

So what is going on? The Dow Jones Industrial Average (Dow) is officially in a correction, which is defined as a 10 percent decline from its peak. The truth is that markets do not always go up, so it is perfectly natural and expected for markets to decline occasionally. 




Special Tennis Events

Mylan World Team Tennis Smash Hits in Las Vegas

Elton John, Billie Jean King, Agassi, Graf, Navratilova and Roddick headline the Mylan WTT Smash Hits Sir Elton John and Billie Jean King charity tennis event, October 12th at Caesars Palace.




Organizational Tennis News


HEAD / Penn News
In a five year deal, Penn has been named Official Tennis Ball of the California Interscholastic Federation. Also, HEAD will be the exclusive tennis racquet partner of the CIF. Read more here

Source: Tennis Industry Magazine (page 14)
With traffic on PlayTennis.com continuing to increase, the home page on the key industry-supported website devoted to getting people into tennis and playing more often is being streamlined and simplified. Visitors to the PlayTennis.com home page will be able to quickly and easily dive into searches that will return courts, program, players, retailers and much more in their local areas... Read more here
Source: TIA Industry Insider, August 2015

The USPTA has extended its partnership with 10-S Tennis Supply through June 2018 for the company to continue as the official tennis court equipment supplier of the USPTA. As part of the partnership agreement, 10-S Tennis Supply's Six Star II tennis net will remain the official net of the USPTA. In addition, the Aer-Flo Tuffy Windscreen will also remain the official windscreen of the USPTA. Read more here
Source: Tennis Industry Magazine (page 14)

Gamma has entered the pickleball market with five new p-ball paddles that range in retail price from $59.95 to $109.95 and feature many patent-pending innovations. The five paddles are the Micron, Fusion Widebody, Atomic, Ion and Voltage. Among the features, says Gamma, are the Live Periphery Frame, which eliminates dead spots and increases durability at the edge of the paddle; the Flush Fit Bumper Handle, to protect the paddle without the risk of edge-guard mis-hits, increasing the hitting area by 30 percent; and the Unibody Handle, a one-piece handle molded into the paddle for durability and a stable feel. The full line is at gammapickleball.com. Dealers interested in carrying Gamma p-ball products should call 800-333-0337.

Source: Tennis Industry Magazine (page 13)

 



International Tennis Hall of Fame 
Eighteen-time Grand Slam champion Martina Hingis is featured in a new 30-second public service announcement that has been created to generate awareness for the International Tennis Hall of Fame. 







Classifieds
Social Media Consulting
Want to reach out to the Millenials? Need to get a bigger reach into your community? Social media reach not growing? Ask us for a quote.
Contact: Rich 


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