Do you enjoy waiting in lines?
I can’t say I do, in fact, I avoid lines like I avoid my dentist, but there are some people who absolutely LOVE waiting in lines. Psychologists and behaviorists refer to the decision to wait in long lines as self-signaling. What does that mean? Every day we make decisions that communicate to ourselves the type of person we view ourselves to be. Most of us don’t have a clear sense of our own preferences so we find the answer by observing our own behavior. People who stand in lines and endure long waits are showing their commitment to a cause, an idea or a trend. It could be a free chicken katsu plate, tickets to a Taylor Swift concert or the latest Air Jordan sneakers.
On this week’s What School You Went? audio podcast, you’ll hear why a Black Friday shopper and his longtime friends are willing to stand in line for an entire week before sales begin. Their reason may surprise you.