This high-quality yard sign frame, stakes, and signs manufacturer, is investing $1,227,000 in a new facility in Zeeland Charter Township. creating 6 jobs. Read the full press release HERE. 

Introducing Tools You Can Use!

Mandy Cooper, Vice President of Strategic Initiatives at Lakeshore Advantage, answers some frequently asked questions on the Going PRO Talent Fund. 
Watch this 2 minute video
Join Talent 2025, in partnership with Lakeshore Advantage and The Right Place, for their first in-person lunch and learn of 2021 to discuss demographic trends and other underlying reasons why the ability to find talent has become a bigger challenge since the pandemic. 

 This event will highlight trends, challenges, and steps employers can take to navigate this transformative moment — featuring national experts Angela Rachidi from the American Enterprise Institute and Josh Wright from Emsi Burning Glass.
Calling all manufacturers! Consider hosting a virtual or in-person tour for local students during Manufacturing Week. 
Register to host a virtual or in-person tour

Recent Bright Spots and News of Note

Celebrating what makes West Michigan a great place to live, work, learn, grow and start a business. 

  • Trendway landed a group purchasing contract with Premier. 
  • The Going PRO Talent Fund makes awards to employers to assist in training, developing and retaining current and newly hired employees. For a complete program overview and region specific information, please go HERE
  • Take a brief 5-minute survey and broadband speed test that will help create an accurate map of Internet connectivity in Ottawa County. This data will be leveraged to assist in broadband planning efforts.
  • Gentex acquired Guardian Optical Technologies, an Israeli-startup that pioneered a multi-model sensor technology. 
  • Perrigo is planning a $2.1B acquisition as they transition to a self-care company. 
  • Holland BPW is partnering with Invenergy on a new solar project that will support  300+ jobs over the course of construction in Calhoun County. 
  • LendGR’s mission is to empower entrepreneurs who lack the necessary access to support by providing them access to one-on-one technical consulting creating clear and tangible deliverables to grow their business. A great offering of Grand Valley State University, learn more HERE
  • The PMBC Access and Certification Grant – created in November 2020 - is designed to break down barriers preventing Michigan businesses from winning purchase orders. Up to $15,000 in assistance is available to offset 75% of pre-approved expenses per fiscal year. To review the application, go HERE
  • MedHealth matchmaking is going virtual! Reconnect with the healthcare innovation ecosystem on October 21–22 for one-on-one meetings and quality educational programming. Find out more about this free event HERE

Thank You, CBRE for Your New Investment in Lakeshore Advantage. 

Lakeshore Advantage investor support positively impacts the region's economic health.  Contact Beth Blanton at to learn more. 
This news and events update was sent to you as a service of Lakeshore Advantage. We send communications on a regular basis to keep you up-to-date on information that may be helpful to you as a West Michigan primary employer. Please direct questions, comments and future submissions to Kelsey Sivertson at

West Michigan's Business Advantage
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