Lonely Planet E-News

New Year, New Opportunity

Have you heard the news? Travel Alaska has a new partnership with Lonely Planet! If you're looking for a new and highly qualified audience focused on sustainable travel and ecotourism, this is your chance to reach more than 235,000 dedicated Lonely Planet e-news readers!

The Lonely Planet Alaska E-news will deploy April 4. And, with a more than 20% open rate (and 5% click-through rate), your message will definitely be seen by Lonely Planet's targeted segment of readers (aged 45+ with an average household income of $135,000) just in time for summer trip planning.

Limited to 6 Travel Alaska partners. Contact Skye today for more information.

Cost:
$1,250

Deadline:
March 24, 2021

Hottest Deals in the Coolest State

It's a great time to share a hot deal

Travel inspiration is warming up, and potential visitors are motivated by travel specials. Now is a great time to share your hot deal!

The Travel Alaska Hottest Deals newsletter is sent to more than 425,000 potential travelers and opens to a custom-built page specifically designed for your offer, which includes a link to your website for easy booking. Upload your inspirational photos to add attention-grabbing impact. Get your special (and your business) seen!

Cost:
WAS $450 - NOW $200

Deadline:
January 27 for January 30th edition

Not quite ready to commit to the Hottest Deal newsletter just yet? Dip your toe in the water with a travel special on TravelAlaska.com! Travel specials for things to do, places to stay, getting around, and package tours are some of the most popular pages on TravelAlaska.com month after month! So share your special - just $50 for 30 days. Ask Skye for details.

Consumer Leads

Travel Alaska is taking names! Since September 1, 2020, Travel Alaska's Consumer Leads program has received 28,000 new leads from potential visitors who specifically requested Alaska travel information. And now, these high-quality leads can be yours!

Create a custom list, sorted by key demographics such as geographic location or travel interest, to reach your target audience. These leads are highly motivated potential travelers who have already requested information about Alaska. Purchase a one-time use or repeating order.

Want more info? Check out our Consumer Leads Frequently Asked Questions.

Cost:
$.35/lead (new orders)
$.15/lead (reuse orders)

Deadline:
None! Leads are available at any time.

Travel Alaska Newsletter Banner Ads

Want a captive audience of potential travelers who are engaging in Travel Alaska content NOW? Travel Alaska's inspirational e-newsletters are seen and shared by nearly 500,000 eager readers each month.

With just one ad per newsletter these ads are sure to be seen (and clicked on). Travel Alaska newsletter banner ads are averaging nearly 700 click-throughs to the Travel Alaska Partner's website, well above the industry average!

April through December 2021 dates are available. Contact Skye to reserve your ad space today!

Cost:
WAS $1,000 - NOW $500

Travel Alaska Partner Admin

News You Can Use

Articles from around the web

Facebook Announces 'Shops' for Facebook and Instagram - Social Media Today

Travel Alaska News Bulletin - December 2020

Weekly Destination Analysts webinars on traveler sentiment and other COVID Info

Follow us on Instagram, Facebook, Pinterest, and Twitter and be sure to tag us on Instagram at @TravelAlaska or #TravelAlaska - we're always looking for great content.

Travel Alaska Partner Admin Account

Travel Alaska cooperative marketing programs are available to Alaska Travel Industry Assocation members and non-members alike. All Travel Alaska Cooperative Marketing Programs can be purchased through your Travel Alaska Partner Admin. To set up your account, or if you have forgotten your password, go to AlaskaTIA.org. Look for the "Travel Alaska Partner Login" link on the top right corder of the page. This will take you to the Advertising Partner Log-in screen for TravelAlaska.com.

For other questions or assistance, contact your ATIA Sales Team directly: advertising@alaskatia.org.

Travel Alaska is the official statewide markeing program, managed by the Alaska Travel Industry Association.

Alaska Travel Industry Association
610 E. 5th Ave., Ste. 200
Anchorage, AK 99501
907.929.ATIA (2842) | Fax: 907.561.5727
atia@AlaskaTIA.org | AlaskaTIA.org

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610 E. 5th Ave. Ste. 200
Anchorage, AK 99501 | US

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