PMSA 2019: The Best is Yet to Come
As another great year comes to a close, PMSA is looking forward to 2019. In January, we hit the ground running with our Winter Symposium
, taking place January 17 - 18 in Las Vegas! This event will focus on the impact of machine learning on the pharma data landscape.
We will be holding our 2019 Annual Conference
on April 14-17, 2019 at the Manchester Grand Hyatt in San Diego, California. Be on the lookout for announcements concerning the agenda for this event. Exhibit space is still available -- review the Sponsorship details
on the PMSA website for more information.
PMSA will also continue its webinar series in 2019. Our webinars are well-attended and attract a diverse audience of pharma data analytics professionals. Be sure to check out our growing archive of past webinars at the PMSA Virtual University
PMSA also has plans to develop more original content in 2019. Stay tuned to our LinkedIn page
for more information.
PMSA will be holding it's 2019 Winter Symposium on Innovation in Analytics via Machine Learning & AI, January 17-18, 2019 at The Signature at MGM Grand in Las Vegas, NV.
Click here to register at the early-bird registration rate and save! Early registration rates end December 20.
About the Symposium Artificial intelligence and machine learning are being hailed as the future of data analytics. Computer models can analyze high volumes of real-time data to make more accurate market predictions. How are these powerful tools currently being leveraged by pharma data scientists, and what does the future hold for AI in the pharma industry?
Sessions at the 2019 PMSA Winter Symposium will include:
Uncovering the Machine Learning “Black Box”: Discovering Latent Patient Insights Using Text Mining & Machine Learning
Rajkumar Rajabathar, Engagement Manager, Symphony Health Solutions
Karin Hayes, Principal, Symphony Health Solutions
Viswa Balasubramanian, Vice President of Analytics & Architecture, Symphony Health Solutions
John Ridge, Executive Director, Sales Analytics and Operations, Retrophin
A Novel Patient-Physician Machine Learning Approach on Diagnosing Rare Diseases and Informing Commercial Strategies
Harietta Eleftherochorinou, Senior Principal, Machine Learning & AI Solutions, IQVIA
What Makes an AI Strategy a Success? Pharma Case: NLP to Understand HCP
François-Xavier Rousselot, VP of Data Analytics and AI/ML Strategy, Aptus Health
Leveraging Informed HCP Migration to Optimize Targeting and Multi-Channel Spend
Kent Groves, PhD, VP Global Health Strategy, Merkle Health and Olympia Mantsios, Associate Director, Analytics, Merkle Health
Patient Co-Pay Card Optimization: An Integrated Approach Leveraging Machine Learning/AI
John Lin, SVP, Practice Lead, Strategy & Insights – Analytic Sciences and Eleanor Tipa, Vice President, Analytic Sciences, Epsilon Health
Machine Learning Applications to Deliver Actionable Insights and Improve the Speed and Accuracy in Response to Pharmaceutical Commercial Science Problems
Sarvan Kumar Bhamidipati, Decision Science Associate Director, Axtria and Vijay Chickarmane, Decision Science Manager, Axtria
The Two Biggest Problems of Predictive Modeling with Machine Learning - What They are and How to Solve Them
JP Tsang, President, Bayser
Machine Learning Against the Provider Graph
Fred Trotter, CTO, CareSet
Use of Machine Learning and Patient Level Clinical Encounter Cues to Maximize Value of Sales Force Activities
Dr. Arif Nathoo CEO and Co-Founder, Komodo Health
Application of NLP & PCA in Life Sciences & Healthcare
Robin Varghese, Principal, CustomerInsights.AI
Visit the PMSA website for details.
PMSA 2019 Annual Conference
The Pharmaceutical Management Science Association will be holding it's 2019 Annual Conference, April 14-17, 2019 at the Manchester Grand Hyatt in San Diego, California.
Register at the 2018 rates
The PMSA Annual Conference is the premier event for pharma data science professionals! Don't miss out on all of the illuminating podium presentations, panel discussions, poster presentations, and networking opportunities! The agenda for the 2019 conference will be available in mid-December. Check back soon for more information.
The PMSA Annual Conference is a great way to keep tabs on innovation in the pharma analytics industry, and network with colleagues. Watch the short video below to learn more!
PMSA Member Spotlight: Mehul Shah, Sanofi
Each edition of PMSA Notes will include a spotlight on a noteworthy PMSA member. This month's spotlight focuses on Mehul Shah, Director, Performance Management & Analytics (DCV Business Unit), at Sanofi US. Mehul provides brand performance and reporting support to Executive LT, analytical support on performance execution, and secondary market research support to brands. Mehul joined the Board of Directors of PMSA in 2018.
PMSA: Please describe any current projects you are excited about.
Mehul: As we all know, the use of AI/machine learning has been rapidly picking up in pharma in the last few years. While ML algorithms are extensively used for brand investment decisions, they are used less so in performance tracking. I am working on a module which can be deployed on demand by ABLs that essentially performs driver analysis locally, to understand promotional levers impacting HCP prescribing behavior.
PMSA's New LinkedIn Page is Here!
In order to better engage PMSA community members, PMSA’s LinkedIn account is making the switch to a new LinkedIn Company page
, from the previous LinkedIn Community Group, due to limitations in Group functionality on LinkedIn.
PMSA followers will now be able to SHARE/COMMENT/LIKE posts easily, and PMSA news posts will be in your LinkedIn HOME feed. To assure a smooth account transition, we will maintain the old Group page for a short time,
so be sure to follow our NEW Page ASAP!
More to come: As PMSA will soon be launching a series of original content, our LinkedIn page will be one of the best ways to stay tuned.
Click here to follow the new PMSA page on LinkedIn!
2018 PMSA Annual Conference Sponsors
PMSA Board of Directors
Jin Tong, Novartis
Karthikeyan Chidambaram, Genentech
Vishal Chaudhary, Sanofi
Nuray Yurt, Novartis
Professional Development Chair
Igor Rudychev, Pfizer
Research and Education Chair
Haibei Jiang, Bayer Pharmaceuticals
Arlene Little, Genentech
Program Committee Lead
Nathan Wang, Janssen Pharmaceuticals
Mehul Shah, Sanofi
Cynthia Dilley, UCB
Executive Advisory Council
Jason Carlin, Novartis
Executive Advisory Council
If you are employed by a pharmaceutical or biotech manufacturer and are interested in joining the board in the future, please reach out to us to let us know! Contact Chris Walls at firstname.lastname@example.org. We’ll keep you in mind for the next possible opportunity.
PMSA Notes Editor:
Haibei Jiang, Marketing Chair