Your connection to industry & member news
Your connection to industry & member news
Your connection to industry & member news  |  Sept. 9, 2021
Nahorniak

Work smarter, not harder, with these fundamental Google tools for journalists

Sign up to attend SCPA's free Oct. training series 

SCPA is partnering with Google News Lab’s U.S. teaching fellow, Mary Nahorniak (a UofSC J-School grad), to offer training on some powerful digital tools during the month of October. These free virtual training sessions will be catered specifically toward SCPA’s daily and weekly newspaper members – large and small. You’ll walk away with practical skills to help you work smarter.  

Oct. 7 | 2-3 p.m. | Google Advanced Search Training
Using Google’s specialized search engines to find sources, data and fact-checks. This session will teach reporters and editors how to search smarter. We’ll explore search modifiers, and then go beyond Google’s standard web search into specialized search engines, such as Google Scholar, Dataset Search and Fact Check Explorer.
Oct. 14 | 2-3 p.m. | Google Trends Training
Using Google Trends to stay ahead of the curve. This session is for Google Trends newbies and veterans alike. We’ll uncover search trends, term comparisons, Trends resources, and do a live demo, all with a focus on finding new stories and understanding local digital audiences.

Oct. 21 | 2-3 p.m. | Google Pinpoint Training
Using Google’s Pinpoint to analyze documents and transcribe audio. Learn about Google’s newest tool built specifically with reporters in mind. We’ll explore public collections, as well as learn how to upload your own document sets to examine through powerful search functionality. And we’ll show you how to use Pinpoint to transcribe audio files, such as interviews.

Meet the trainer: Mary Nahorniak is Google News Lab’s U.S. teaching fellow, focused on collaborating with journalists and entrepreneurs to drive innovation in news. She was previously part of USA TODAY’s leadership team as the director of audience, responsible for the organization’s digital platforms and a 24/7 team of nearly 30 editors. Mary was one of the first journalists pioneering how newsrooms can directly connect with audiences through social platforms, beginning at The Baltimore Sun in the mid-2000s. She’s also an ACC-certified leadership coach and has helped clients at ESPN, Harvard Business Review and the U.S. Department of Justice define and realize their goals. Mary believes in empathetic leadership, audience-centered strategy and strong coffee.

There is no cost to attend these events. Please RSVP and let us know if you'd like to attend a single event or the entire series (Oct. 7: Advanced Search | Oct. 14: Google Trends | Oct. 21: Google Pinpoint). Registration is open to SCPA and SCBA members.
By Bryn Smyth,
Hubert Osteen Memorial Intern
at The Sumter Item

SCPA Foundation internship allows Winthrop student to become a 'jack of all trades' in the journalism world

A succinct way to describe my time as an intern at The Sumter Item would be to simply call it fruitful.
My internship was not only beneficial to my personal journalism skills and knowledge, but also to the city of Sumter and The Sumter Item as a whole, according to Executive Editor Kayla Green.
Kayla, who oversaw my time at The Item, said that she saw me not as an intern, but as one of her reporters. She developed trust and confidence in my skills and was willing to let me take on whatever size story or project I was willing to commit to. It was my goal, upon starting my internship, to not be a burden that my editors and colleagues would have to slow down for, but to be an asset and avid learner willing to take initiative and help wherever is needed without holding the team back. 
During my eight weeks at The Item, I wrote about 20 stories, and I helped organize a field trip to The Item’s newsroom for a group of young local summer camp students. Through every story I wrote, I connected with and learned more about the Sumter community.
My favorite stories I wrote were those that highlighted community events that celebrated Sumter’s diverse demographics. For example, I wrote a story on a Norman Rockwell exhibition that was coming to the Sumter County Gallery of Art. Through the interview I conducted for this story, I learned about the cultural connection between Sumter’s Black community and the works of Rockwell.  
Working at The Item gave me the opportunity to become a “jack of all trades” in the journalism world. Prior to my internship, I knew nothing about photography, layout or how to localize national stories. Thanks to gaining experience in all those areas during my internship, I now currently find myself further sharpening those skills as the editor-in-chief of The Johnsonian at Winthrop University. 
Prior to the South Carolina Press Association Foundation granting me the Hubert Osteen Memorial Scholarship and internship at The Item, I was primarily interested in becoming a reporter at a larger paper such as The New York Times or The Boston Globe, but after learning from Kayla the importance of local newspapers, I now want to pursue a reporting then editorial position at a local newspaper in the northeast United States. 
“I told [Bryn] I’d hire her today and that she has a promising newsroom career if that’s the path she decides to take. She demonstrated great work ethic and a want to learn and grow. I think Mr. Osteen would have been proud to have her,” Kayla wrote in the staff group chat on my final day at The Item. 

Invest in the future of our industry

During the summer of 2021, the SCPA Foundation funded $16,000 worth of summer internships to deserving S.C. collegiate journalists. Please support the Foundation's valuable work by making a tax-deductible contribution today.

How to apply 

Internships are open to student journalists who attend a four-year college in South Carolina or reside in South Carolina and attend a four-year college elsewhere. Rising juniors and seniors, and recent college graduates are eligible. Applications for Summer 2022 are now available. The deadline to apply is March 4, 2022.

SCPA receives two applications for membership

SCPA's Executive Committee will be meeting to discuss and approve the following applications for membership:
  • Lowcountry Weekly, run by Jeff and Margaret Evans in Beaufort, is published every other Wednesday and distributed throughout Beaufort County at various restaurants, retail locations, hotels and visitor’s centers. Lowcountry Weekly is a longtime SCPA Associate Member print publication that is now eligible as an SCPA active newspaper member (non-paid; published at least monthly).    
  • Clemson University's Public Service and Agriculture and College of Agriculture, Forestry and Life Sciences, has applied as an Associate Member. Clemson's PSA-CAFLS is represented by Jonathan Veit, Communications Director.
Please contact Jen Madden if you have any comments about these applications.

"Rites" by Robert Ariail

If you can't get enough of award-winning Camden cartoonist Robert Ariail, enjoy his new strip featured every week in the Charleston City Paper, which has granted us ongoing permission to republish it. Called "Lowcountry," the weekly feature, which is available for syndication in South Carolina newspapers, focuses on politics, human nature, the environment and public policy. More: Contact publisher Andy Brack.

People & Papers

Ledger publisher Cody Sossamon’s picture that was published in the E&P profile.

Gaffney Ledger publisher named to Editor & Publisher's ‘15 Over 50’ list

Cody Sossamon, publisher of The Gaffney Ledger, has been named to the Editor & Publisher 2021 list of “15 Over 50.”
“Dedication to the news publishing industry is in the blood of Editor & Publisher’s second class of 15 Over 50 honorees,” the introduction to the nominees reads. “They are still firmly committed to journalistic and publishing excellence and have transformed themselves just as the industry has during the past few decades. They are optimistic about the future of the industry as well as recognizing its many challenges. They are sharing their passion and experience with young colleagues to create a viable future for news publishing.”
Sossamon was named publisher in 1999, following in the footsteps of his father, Louis Sossamon, grandfather and great-grandfather.
From The Gaffney Ledger | Read more
Davis

Greenville News reporter Angelia Davis recognized for covering underserved communities

Greenville News staff writer Angelia Davis was honored recently for her work reporting on Greenville County’s underserved communities.
Davis, who has been with the News since 1996, has been a business reporter and community reporter before turning her focus to writing about underserved communities.
She was honored by the Fuller Normal School alumni. Earlier this year, Davis wrote a story about the schools’ financial struggles
Lillie Akali, who is a member of the Fuller Normal School Friends and Alumni Board, said Davis was instrumental in sharing the schools’ fundraising efforts with her story
The school is continuing fund-raising efforts to try and raise $500,000 and is about one-third of the way there, Akali said.
By Dave Hennigan, Greenville News | Read more

Industry Briefs

6 tips for covering COVID-19 vaccine hesitancy

...[The Journalist’s Resource] asked several researchers and journalists how they think reporters should cover the topic of vaccine hesitancy. Here’s their advice distilled in six tips.
1. Find out why someone, or a segment of the community, is vaccine hesitant.
“Don’t assume that a community would be vaccine hesitant and don’t assume why a community would be vaccine-hesitant,” says Dr. Emily Harrison, a post-doctoral fellow at the Harvard T.H. Chan School of Public Health and Harvard History of Science Department and co-author of the essay “Vaccine Confidence in the Time of COVID-19,” published last April in the European Journal of Epidemiology. “Don’t go into a story assuming you know who is feeling what about the vaccine.”
Don’t assume that all people who are vaccine hesitant are avoiding shots because of misinformation or conspiracy theories, advises Dr. Cindy Prins, an associate professor of epidemiology at the University of Florida.
“Some who are hesitant are pretty knowledgeable about the vaccines but may need clarification or assurance about something,” she says.
Access to vaccines is another barrier for some people.
“Rather than a perceived moral failure of being ‘hesitant’ or ‘noncompliant,’ a lack of vaccination is often an external reality related to lack of access to vaccines,” the authors write in “Carrying Equity in COVID-19 Vaccination Forward: Guidance Informed by Communities of Color,” a 71-page report published in July by the Johns Hopkins Center for Health Security and authored by members of the CommuniVax coalition.
By Naseem S. Miller, The Journalist’s Resource, Harvard Kennedy Shorenstein Center | Read more

Small publishers have longer runway to digital, but they still need to take off

While some major local news outlets are well along on a dramatic pivot from print to digital, many smaller newsrooms remain bullish on print, and some seem to be in no big hurry to build up their online presence.
Problem is, while these small outlets may well have a longer runway to a digital-first future, they do have to get airborne sooner or later.
There are significant challenges.
There’s the issue of tech support, which is difficult for small publishers to find and afford. Along with that comes a lack of ability to gather and analyze metrics on reader behavior, meaning that they’re missing out on a huge opportunity to know their audience better. And then there’s the problem of spotty internet in some rural markets.
There are basic roadblocks in business structure and culture too. Many small local news organizations, especially weeklies, are mom-and-pop operations that are swamped with work already and may see digital as one more chore. And there’s tradition. As a small Missouri publisher told the Medill Local News Initiative recently, “I still think people are going to cut the pictures of their kids and their grandkids out and put it on their refrigerator.”
All that being said, small publishers interviewed by the Medill Local News Initiative emphasized that it’s not a choice between print and digital. In fact, they say, the logical choice is both.
By Mark Jacob, Local News Initiative at Northwestern University | Read more

Columns

By John Foust, Advertising Trainer

The advertising sales cycle

Let’s take a look at the sales cycle. For our purposes, the focus is on advertising media sales, but this concept can apply to any business. Although the cycle has a beginning and an end, the end leads to a new beginning.
We’ll limit our 30,000-foot view to four steps, each of which could feature multiple sub-categories. Start by imagining a circle which is divided into four quadrants. Quadrant 1 is located in the top right, and we move clockwise to Quadrants 2, 3 and 4. 
Here’s how it works:
1. Sale. For simplicity’s sake, Quadrant 1 represents everything in the sales process, including: identifying prospects, pre-meeting research, appointments, presentation techniques, discovery questions, initial and follow-up contact, answering objections, and closing or advancing the sale. 
2. Delivery. After the sale is made, it’s time to deliver what has been sold. Quadrant 2 contains everything in the ad creation and production process: creative strategy, ad tactics, target audiences, copywriting, and ad design. Read more

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