Welcome to the Fall 2022 Edition!
Read, watch and click below to hear about the latest program news, upcoming events and resources to help you promote TVA EnergyRight programs to your communities.
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Share the Scare: Season 2 of "Scary Good" Video Series Available
As spooky season wraps up, don't forget to share our Season 2 Scary Good videos with your followers. The videos feature common energy-saving dilemmas with a familiar yet "scary" twist. Each video connects viewers with the Quality Contractor Network, the Quick Quote service and the Ask an Advisor service. You can download the videos from the EnergyRight Marketing Hub or link to them on the EnergyRight YouTube channel.
Regions Bank On-Bill Financing Rate Change
Due to recent federal rate hikes, TVA will increase rates for all on-bill loans (in partnership with Regions Bank) made in conjunction with TVA EnergyRight Residential Services program. The new rate will be 7%, effective October 1, 2022, through March 31, 2023. Additionally, the maximum loan amount increased from $15,000 to $20,000 on October 1, 2022.
New Homes Program to be Terminated in 2023
On September 30, 2023, the current TVA EnergyRight New Homes program will end. Since its launch in 2017, the New Homes program has assisted homebuilders throughout the Valley construct homes that utilize electricity in place of fossil-fuel alternatives. EnergyRight is now shifting programming toward energy efficiency to better meet the needs of the TVA system and serve the people of the Valley. We will continue to explore energy efficiency opportunities for newly constructed homes, including a potential New Homes energy efficiency offering in FY2024.
Income Requirements Updated for Home Uplift
The Home Uplift program will now allow incomes of up to 80% of the Area Median Income (AMI) or 200% of the Federal Poverty Level (FPL), whichever is higher. The addition of AMI to calculate income requirements will provide additional flexibility for participant recruitment in large and medium size metro areas and provide further opportunities for the program to serve more people in need.
Celebrating the 4000th Home Uplifted in the Tennessee Valley
On November 29th, TVA EnergyRight will celebrate the 4000th home uplifted in the Tennessee Valley with a special event in partnership with Nashville Electric Service (NES), which will be celebrating its 800th home uplifted through the program.
The event will be open to the Nashville community and take place from 5-8 p.m. CT at the Nashville Farmers' Market at 900 Rosa Parks Boulevard in Nashville, TN.
Local power company partners are invited to join together with TVA and NES to celebrate the success and impact of the program.
EnergyRight for Business & Industry
School Uplift on the move
Our current School Uplift cohort is rocking and rolling - inspiring students and teachers to conserve, helping schools save energy and money, and connecting local power companies and TVA with the next generation in meaningful, impactful ways. See below for exciting program updates!
Help Schools In Your Community Save!
TVA EnergyRight’s School Uplift program is excited to recruit the next cohort of School Uplift participants - and we need your help! Local power companies are important partners in helping inform schools about this amazing opportunity. Attend an upcoming webinars on November 18 at 9:00 a.m. CT, to learn more about the recruitment process and how you can be involved in helping us recruit our next 100 schools.
School Uplift Grant Finalists Announced November 14
Building Energy Upgrade Finalists for the FY22-23 cohort were announced on November 14, 2022. The 12 finalists were determined by an independent scoring committee consisting of state and local power company representatives who evaluate the schools' narrative applications to determine which will receive Investment Grade Energy Audits.
After completion of the Energy Audits, Building Energy Upgrade Grants are awarded based on demonstrated need and savings potential.
School Uplift Cohort Workshop Offered in December
The next participant workshops for the current School Uplift cohort will take place December 6 at 8:00 a.m. CT and December 8 at 2:30 p.m. CT. This workshop will provide a midterm report, celebrate successes and brainstorm solutions to challenges schools are facing around energy management and student engagement. Participating schools and local power companies are invited to attend.
L.E. Willson Elementary School Makes the Grade in Sustainability Thanks to Sheffield Utilities
Check out the incredible video below showcasing our partnership with L.E. Willson Elementary School and Sheffield Utilities through the School Uplift program. The school earned a $200,000 Building Energy Upgrade Grant that will lead to greater energy and financial savings for the school. Thank you to Sheffield Utilities for supporting your participating schools every step of the way!
Reminder: Expanded Energy Efficiency Incentives Available
TVA EnergyRight for Business & Industry began offering new energy efficiency incentives this summer to enable your business and industrial customers to reach their energy goals. The updated offerings remain available and include opportunities for custom projects, thermal ice storage systems, UVGI and enhanced HVAC and LED lighting incentives.
Local power companies can find cobrandable social media posts and web graphics to help promote the incentives to your customers on the EnergyRight Marketing Hub.
"Understanding Your Energy Costs" Page Now Live
We've recently added a new page to EnergyRight.com under Business and Industry. The "Understanding Your Energy Costs" page provides business customers with information to help them make sense of their electric bill. Explanations of rates, fuel costs and charges will aid customers in making energy-saving decisions to lower their costs.
Save It Forward Recruitment is Underway
Big news! We are currently enrolling industrial customers with electric demand of 3,500kW or greater for our new strategic energy management program, Save It Forward.
Through Save It Forward, participants are trained in energy management techniques to reduce their energy consumption, lower carbon emissions and increase profits. They are encouraged to support the community by reinvesting a portion of their savings into EnergyRight’s School Uplift or Community Centered Growth programs.
To make it easier to enroll new participants, we have updated program requirements to make savings reinvestment optional.
Influencer Campaign Expands EV Audience in Middle TN
In September, the TVA EnergyRight EV team partnered with Nashville Electric Service and Middle Tennessee Electric to test a new marketing technique on Instagram with popular lifestyle influencers in the Nashville and Middle TN area to expand awareness of EVs. Participating influencers included @SoccerMoses, @HarperGraeMusic, @TheBrothersHunt, @Nash615, @Joelle_Masterson, and @IamMrMundy with a combined audience of more than 120,000 followers.
Click the images below to check out posts from @IamMrMundy and @SoccerMoses.
Fast Charge Network continues to expand!
We're excited to welcome Weakley County Municipal Electric System and Cullman Electric Cooperative to TVA's Fast Charge Network family! They joined Fort Payne Improvement Authority and Warren Rural Electric Cooperative Corporation, making four operational sites on the network.
The Fast Charge Network aims to install EV chargers at least every 50 miles along interstates and major highways across TVA's service territory by 2026. To learn how you can participate in the Fast Charge Network program, contact your Regional Relations representative.
Season 2 of In Charge: Life with an Electric Vehicle is live!
ICYMI, all episodes of In Charge: Life with an Electric Vehicle Season 2 are now available! TVA EnergyRight's produced web series features host and NASCAR driver Trevor Bayne, as he explores Memphis, TN; Florence and Muscle Shoals, AL; and Tupelo and Oxford, MS. Special guests include Super Bowl Champion Michael Oher, Grammy Award-winning musician John Paul White, James Beard Foundation Award-winning chef Vishwesh Bhatt and serial tipper and TikTok sensation Lexy Burke. The season's varied automotive lineup includes a Ford Mustang Mach-E, Audi e-tron and a brand-new Rivian R1T - proving there's an #EV4You.
Who You Gonna Call? Demand Response!
When the heat is on and the generation assets are offline due to maintenance... who ya gonna call? Demand Response! When you're out of economic hours and demand is still high... who ya gonna call? The Interruptible Power Special Offer!
Okay, they may not be Ghostbusters, but the Demand Response team did perform some supernatural feats during our late summer heatwave this year after TVA's Operations teams faced higher-than-expected prices for purchased power. The Demand Response team quickly designed, promoted and implemented a new program, dubbed the Interruptible Power Special Offer (IPSO), which helped TVA acquire some 700 MW of additional Demand Response capacity to meet system needs.
This was definitely a win-win, as TVA was able to keep money with Valley businesses and employers instead of buying more expensive purchased power. Valley businesses came through. Even when called upon during consecutive days, businesses participating in the special pay-for-performance program performed over 100% in every event. The results speak for themselves, with up to 737 MW and over 24,300 MWh shed across 11 events and nearly 600 hours this summer.
It was a team effort coordinated across businesses, local power companies and many internal TVA business partners, including Operations, Enterprise Planning, Office of General Counsel, Contracts, Pricing and Regional Relations. Kudos to the tremendous effort, which is helping TVA keep rates low and reliability high.
Marketing EnergyRight Together
LPC Marketing Forum - New Sessions Announced
We look forward to hosting local power company marketing and communications professionals for another round of interactive, informative sessions during our next LPC Marketing Forum, taking place on December 8. Check out the topics and speakers and register below.
Consumers, They Are A Changin’: Understanding the Shifting Consumer Landscape in the Valley and How LPCs Can Get Ahead of the Curve
Dec 8, 8:30 - 9:30 a.m. CT
Speaker: Randy Ellison, Targoz Market Research
Using the results of our latest tracking survey of consumers within TVA’s service area, Market Research Expert Randy Ellison will provide an overview of consumer perceptions about their local power company, TVA and Public Power as well as insights into how local power companies can shape their messages and the channels that most effectively reach their customers.
Effective Paid Media On a Shoestring Budget
Dec 8, 9:45 - 10:45 a.m. CT
Speaker: Rich Melin, Watauga Group
Paid Advertising, also known as Paid Media, may feel intimidating but it doesn’t have to be! In this session, we'll discuss how local power companies can effectively and efficiently reach your audience without blowing your budget. Learn how to make paid media more effective, including tips and tricks for low-cost tactics to help drive your message and engage your audience.
Launching a Social Media Platform
Dec 8, 11:00 - 12:00 p.m. CT
Speaker: Courtney Chauvenne, redpepper
Ready to start a social media channel for your local power company but not sure where to begin? This is the session for you! Join social media expert, Courtney Chauvenne, as she walks us through the functional steps and best practices for setting up and growing a successful social media business account.
EnergyRight Marketing Hub Updates
In addition to our monthly social media posts, check out a few other new assets available for download on the Marketing Hub.
Efficiency Hunters Video Series
Updated QCN Financing Overview
Business & Industry Energy Incentive Overviews
Ready to step up your Marketing Hub game?
We're here to help! If you or your staff need a Marketing Hub tutorial, please contact your Energy Services Consultant. You can also access pre-recorded Marketing Hub training videos on YouTube on topics such as how to cobrand an asset, how to use your cobranding budget and more.
You made it to the end! Congrats! Now for a bit of fun.
Need holiday gift ideas? Search no more. Below is our take on a holiday gift guide fit for anyone on your list. We hope you enjoy the holiday season and remember to practice energy efficiency in all of your fun-filled festivities!
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