Build your branding to attract and retain top talent.
Build your branding to attract and retain top talent.

July 22, 2022


Our editors’ picks for managers this week include the new marketing imperative of employer branding, strategic engagement with innovation ecosystems, and social media as a lever for employee wellness.
— The MIT SMR Editors

Employer Branding Is the New Marketing Imperative

CMOs and their teams are uniquely well positioned to take a lead role in companies’ efforts to attract and retain both customers and top talent.
Leading Digital Transformation
Strengthen your skills as a visionary leader by learning how to spot digital opportunities and develop strategies around them. Learn to shift your mindset from traditional thinking on product- or service-based value creation and competition.
Join us in Philadelphia on Oct. 10–14, 2022. Apply now »

Strategically Engaging With Innovation Ecosystems

Where startups, researchers, and investors cluster, opportunities to accelerate corporate innovation abound.


The insights you need to be an innovative leader in 2022

Get unlimited access to new strategies and ideas for as low as $1.09 per week.

Diet, Exercise, and Logging Off? Rethinking Employee Wellness

Companies should think beyond traditional health care benefits and consider social media’s impact on employees’ well-being.
The practice of responsible AI is not at odds with innovation at all. The two can and must coexist.”
— Katia Walsh, senior vice president and chief global strategy and AI officer at Levi Strauss & Co., quoted in “RAI Enables the Kind of Innovation That Matters


» The hidden fees making your bananas, and everything else, cost more (Source: ProPublica)
» Creating gender and racial equity at work requires action, not words (Source: Knowledge at Wharton)
» Weighing the benefits of shorter workdays versus four-day workweeks (Source: BBC)
» How interns are faring in mostly empty offices this summer (Source: The New York Times)

Create the Right Culture for Hybrid Work
MIT SMR Connections | Webex by CISCO
Tuesday, July 26, 2022 | 11:00 a.m. EDT

Presented by Thomas Kochan, Jeetu Patel, Robert Pozen, and moderator Wade Roush

What Do Employees Want? Change.

Sponsor’s Content by Google
Plan and create employee-centered environments for attracting and keeping the best talent. Learn more »

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