We've all heard these common marketing myths, but we are setting the record straight in an effort to educate our followers on the right way to view and manage social media in a not so scary way! Check out a few of these myths below.

My Customers Are Not On Social Media

In 2019, 2.39 Billion people were active on social media. With those kinds of numbers, the likelihood of you finding a customer who aligns with your brand is very high.

Your Business Should Be On Every Single Social Media Channel

This myth simply isn't true. Let data and insights guide you to the best platform to engage your target audience. If a new social platform emerges and you want to give it a try, go for it! But, make sure you test it to make sure it's a profitable investment.

You Should Only Schedule Social Posts During The Week

While most businesses see higher performance rate in the middle of the week, this doesn't mean that you won't have success on the weekend as well. Again, let data be your guide to scheduling posts when your ideal audience is online.

Social Media Marketing Tactics Don't Drive Results & Leads

According to Hubspot, 52% of companies have acquired leads through their active presence on Facebook. And, at least 45% of marketers note that social media has a below-average cost per lead compared to other channels

Hashtags Are Essential For Every Post

The purpose of hashtags is to help followers engage in conversations concerning a specific topic. Adding a ton of hashtags to a post not only can turn off a potential lead, but it can also cause decreased engagement. It's nice to create custom hashtags for an event or new campaign but be realistic about your goals for performance.

If you've fallen victim to these or other social media marketing myths and want to get a leg up on your competition, give us a call at 888.501.1221 or email us at hello@marketingbyark.com.

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Mon, Oct 19, 2020

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