The makers of JUUL have approached schools, sometimes through consultants who may not identify their relationship to the company, with financial incentives to teach their industry-sponsored “mindfulness”
e-cigarette prevention program.
Why is JUUL so popular with kids?
- The FDA recently sent a letter to JUUL Labs asking them to turn over internal documents about their marketing research and practices to determine whether the company is intentionally targeting kids.
Are parents okay with schools accepting tobacco money?
We are sending this notice together with our fellow Be The First partner organizations, as part of our joint commitment to deliver the first tobacco-free generation. Visit the Be The First website to learn more about youth e-cigarette prevention, including access to free school-based programs.