The wait is over for Yee Yee Nation! The Fall launch of
Yee Yee Apparel arrives tomorrow,
Friday, September 18 at 10am CST with a collection of 31 new products - everything from new tee's and pullovers, to
custom women’s ball caps and camo neck gaiters.For five years, the Smith brothers (Granger, Tyler and Parker) have meticulously built a sustainable lifestyle brand that caters to the Heartland. Stemming from the notorious catchphrase, "YEE YEE," from singer/songwriter Granger Smith's country boy alter-ego, Earl Dibbles Jr., the brand has become a symbol for all those who cherish hard work, American values, God, Country, family, and our flag. Through the closeknit relationship Granger has built with his fanbase and by listening carefully to them, the brothers have exponentially grown Yee Yee Apparel.
This is more than a family business. It is an authentic reflection of a collective passion these siblings share. Their mission, "t
o share our passion for the outdoors and living life to the fullest and to give back to organizations around the globe who are doing their best to make the world a better place." Their hearts for philanthropy have resulted in over $230,000 in donations to charities they feel passionate about. For the fall launch, they have chosen
Veteran Outdoors, an organization that honors our country's wounded veterans' patriotism and their sacrifice by providing quality hunting, fishing and outdoor related activies.
"July 10, 2011: That’s the day we said Yee Yee for the first time," says Granger Smith. "I know that because I have the original file of the first-ever Earl Dibbles Jr. video right here on my phone. It was me and my two brothers, Tyler and Parker, just trying to make a funny video. I remember as it caught popularity. I remember we spent all of our savings just to trademark it. I remember as it changed from a video moment to lifestyle statement. That is a direct testament to y’all who supported it. As our lives have evolved; twisted and turned through ups and downs, “Yee Yee” has zeroed into focus how we sum it up today: Live It. Live Life To The Fullest."
"Every time you rock your Yee Yee Apparel, we hope it serves as inspiration to get outdoors. To shoot your shot. To not just walk through life on autopilot, but to soak in every moment. To truly live it," adds CEO Parker Smith.
Recent Yee Yee Apparel Donations:
June 2019 - $218,000 to Dell Children's Medical Center
November 2019 - $7,500 to Disabled Outdoorsmen USA
January 2020 - $15,000 to The River Kelly Fund
April 2020 - $5,000 to Meals on Wheels America
June 2020 - $7,500 to The River Kelly Fund
For product images, interview requests or other media inquires, please contact Nicole Gaia at
nicole@npgpr.com.
