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This initiative is a project of the National Human Services Assembly and is generously funded by The Kresge Foundation and Annie E. Casey Foundation.
Austin Flexes its Reframing Muscles
This week, we share the recent reframing efforts of One Voice Central Texas, a coalition of nearly 100 health and human service organizations serving Austin and surrounding counties. In April of this year, Ilsa Flanagan conducted a day-long workshop on reframing human services for members and partners of the coalition. The participants enthusiastically embraced what they learned that day and immediately started thinking through how to apply the Building Well-Being Narrative to the coalition’s work.
Graphic recording of the training created by participant Emily Jane Steinberg, @emilyjaneYES, emilyYES.com
Over the next year, One Voice Central Texas will work with the National Assembly to mobilize its members around the reframing research and shift the current narrative on human services from “aid to the needy” to making sure “everyone reaches their full potential.” One Voice Central Texas will lead efforts in Austin to build the capacity of its members to use the new frame for human services, ultimately encouraging more vibrant civic participation and deeper support for effective programs.
The early results of One Voice Central Texas’ efforts are in. The coalition recently reframed its Who We Are statement (below) and adopted new Vision, Mission, and Values statements that are framed using the Building Well-Being narrative.
WHO WE ARE
One Voice Central Texas is a coalition of the leadership of almost one hundred nonprofit health and human service organizations working to make sure that everyone can contribute to our community and thrive. We represent the integrated network of human services that connects everyone of all ages and circumstances to social resources, opportunities, and support so that each person can reach their highest potential. We are the voice for those in the community who may have difficulty weathering the life storms that affect all of us. Our members work every day with individuals and families to access healthcare, have stable housing, meet basic needs, create a sense of purpose, have the tools necessary to achieve their goals, and connect with others and the community. One Voice is also committed to ensuring our members have the resources and opportunities they need to be successful, including access to research on effective practices and peer networking for nonprofit leaders.
Way to go Austin, and keep up the great work! Thank you, in particular, to Ken Martin, OVCT Communications Committee Co-Chair, and Lily Wein, Coordinator, OVCT, for their enthusiastic leadership in this effort.

If you have an example of how your organization has used the Building Well-Being Narrative, send it to Bridget Gavaghan.
The National Assembly Reframing team continues to conduct trainings and webinars across the country on reframing human services using the Building Well-Being Narrative. Recent presentations include:

  • A webinar for the Association of Jewish Family and Children’s Agencies;
  • A presentation at Feeding America’s 2016 Mobilizing the Public Learning Conference in Chicago;
  • The Opening Plenary at the Tennessee Resilient Families Forum in Nashville;
  • A webinar for Feeding America’s Collaborating for Clients Affinity Group; and
  • A keynote address at the 2016 Washington Food Coalition Conference.

If you’re interested in bringing a reframing presentation, workshop, or webinar to your network, contact Ilsa Flanagan, Director of the National Reframing Initiative, for details.
We have a robust set of free tools to better equip you integrating this new narrative into your communications strategies.
Contact Us
For more information on how your organization can join the reframing mobilization, please contact Ilsa Flanagan at iflanagan@nassembly.org.
For any questions about this newsletter or the online tools or website information, please contact Bridget Gavaghan at bgavaghan@nassembly.org.

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