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Hello Realtor® Communication Directors Summit Attendees,
In just 9 days we’ll be arriving in Miami for our first-ever standalone summit! We hope you’re as excited as we are to get together to learn, connect and grow as communications professionals. Below is everything you’ll need to know about the event including the agenda, session descriptions, information about the social events, and other useful tidbits. Summit Co-Chairs
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Communications Directors Summit Host and Sponsor:
Miami Association of Realtors®
700 S. Royal Poinciana Blvd., Suite 400
Miami, FL 33166
(Location of all Summit education sessions)
Hotel:
EB Hotel Miami
4299 NW 36th Street
Miami Springs, FL, 33166
305-324-6835
Free shuttle from Miami International Airport 1-305-324-6835
Dress Code:
The average temperature for Miami in June is 86 degrees. To ensure we’re as comfortable as possible, the dress code for the Summit is business casual. While there is no universal definition of business casual, we’re judgement-free…except if you wear a tie. Remember, the conference room will be chilly, so be sure to pack something to stay warm while we’re in the air conditioning.
Schedule:
Tuesday, June 28:
6:00 pm – 7:30 pm – Welcome Reception – Sponsored By: Xplode Conference
Bulla Gastrobar - Doral
5335 NW 87 Ave, #C102
Doral, Florida 33166
www.bullagastrobar.com/about
Get your own transportation – Meet in lobby of EB Hotel at 5:30 pm to share cab/Uber/Lyft/etc.
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Wednesday, June 29:
8:30 am – 9:00 am – Registration and Continental Breakfast – Sponsored By: ShowingTime
9:00 am – Welcome
9:05 am – 10:15 am – Maximizing Google Analytics - Making Analytics Work – Todd Paton, President, Paton Marketing
10:15 am – 10:30 am – Break
10:30 am – Noon - Day 1 Keynote: You’re not an economist, but you have to play one on TV – Jonathan Smoke, Chief Economist, realtor.com®
Noon – 1:00 pm – Lunch – Sponsored By: realtor.com®
1:00 pm – 2:15 pm – Embrace the Power of Branding: the 7 Ps Model to Build and Manage your Brand – Irina Kim Sang, Broker Associate, Coldwell Banker, MBA, MPhil, CIPS
2:15 pm – 2:25 pm – Break
2:30 pm – 3:45 pm – Concurrent Workshops- Must-do Strategies for Successful Content Marketing Programs – Tracey Gould, Director of Communications and Marketing, North Carolina Association of Realtors®
- Engaging Members and Consumers in a Public Policy Campaign – Kim Shindle, Media Relations Manager, and Kevin Juliano, Digital Media Manager, Pennsylvania Association of Realtors®
- Consumer Advocacy Outreach – Jon Broadbrooks, Communications Director, Illinois Realtors®
- Spokesperson Training – Eric Berman, Communications Director, Massachusetts Association of Realtors®
- Member Engagement – Eddie Niziolek, Communications Coordinator, Greater South Bend Mishawaka Association of Realtors®
- Is your website out of control? Your Website doesn’t have to be a Content Warehouse – Lisa Walker, Communications Director, Florida Realtors®
- Getting Started with Video – Steve Klaniecki, Communications Director, Washington Realtors®
- Intermediate/advanced Video (Taking Videos to the Next Level) – Nabeel Jamal, Marketing and Membership Manager, Oklahoma Association of Realtors®
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3:45 pm – 4:00 pm – Break
4:00 pm – 5:00 pm – State and Local Roundtables (three 20-minute blocks)
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- Challenges:
- State – Jon Broadbrooks, Communications Director, Illinois Association of REALTORS®
- Local – Claire Belby, Vice President, Communications and Marketing, MIBOR REALTOR® Association
- Media Relations:
- State – Eric Berman, Communications Director, Massachusetts Association of REALTORS®
- Local – Lynda Fernandez, Sr. Vice President Public Relations and International, Greater Miami Association of REALTORS®
- Marketing to Members:
- State – Angela Brutsche, Vice President, Communications and Marketing, Texas Association of REALTORS®
- Local – Ann Gutkin, Communications Director, Northern Virginia Association of REALTORS®
- Managing your Brand:
- State – Joe Kras, Director of Communications and Marketing, Michigan REALTORS®
- Local – Jill Landsman, Vice President, Communications and Media Relations, Northern Virginia Association of REALTORS®
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6:00 pm – 8:30 pm – Dinner – Culinary Tour of South Beach Buses will leave from in front of the EB Hotel promptly at 6:00 pm
Wear comfortable shoes and casual clothes as we’ll walk from stop-to-stop once we get to South Beach!
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Day 2: Thursday, June 30:
8:30 am – 9:00 am – Networking Continental Breakfast
9:00 am – 10:15 am - State of the Media Industry – Jane Wooldridge, Business Editor, Miami Herald
10:15 am – 10:30 am – Break
10:30 am – Noon - Day 2 Keynote: Which Way Did They Go? Crafting the Connected, Omnichannel Customer Journey – Keith LaFerriere, Executive Vice President, Chief Experience Officer, Verndale
Noon – 1:00 pm – Lunch
1:00 pm – 2:15 pm - Better Video On Any Budget: Guidelines For Communications Directors – Sev Scaglia, Writer/Producer/Director, Florida Realtors® and Chris Des Marais, Video Production Manager for Florida Realtors®
2:15 pm – 2:30 pm – Break
2:30 pm – 3:45 pm – Preparing Your Members for the Proliferation of Client Reviews – Mark Allen, VP Industry Relations, Don Flynn, VP Industry Relations, and Suzanne Mueller, SVP Industry Relations, Move, Inc.
3:45 pm – 4:00 pm – Break
4:00 pm – 5:15 pm – Writing a Communications Plan – Allison Rosen, Communications Director, New Jersey Realtors®
5:15 pm – Conclusion of First Annual Communications Director Summit
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| Thank you to our generous sponsors!
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