Dear Friends and Partners,

After more than 20 transformative years with True North 400, formerly the North Fulton Community Improvement District, it is with deep gratitude that I announce my resignation to begin to serve our nation as the next U.S. Treasurer, a role I am humbled to accept. While head of the CID since 2003, I spent over 20 years working on behalf of the district. This is the place I call home and have been proud to serve.

This new chapter brings immense responsibility, possibility and much reflection. True North 400 has been more than a professional endeavor. Working alongside visionary city leaders, dedicated staff, committed board members and an engaged business community, together, we have manifested our vision of a more accessible and mobile district into reality, helping invest more than $30 million in infrastructure, resulting in more than $217 million in new investment across Alpharetta, Roswell and Milton. Those numbers reflect more than an investment though - they represent progress, a growing community and a shared commitment to shaping a stronger and more resilient future for North Fulton.

Being the executive director of True North 400, along with representing my district in the Georgia State Senate, has been a cherished privilege. Whether by advancing critical transportation improvements or improving connectivity throughout our district or passing critical legislation, it has required partnerships with a shared belief to advance this area and create a sense of community pride.

As I step into a new national role, I carry with me the lessons, relationships and momentum we’ve built together. I am confident that True North 400’s best days are still ahead. The leadership within this organization is strong, and there is no doubt that the next chapter will be defined by continued innovation and positive impacts on the cities of Alpharetta, Milton and Roswell.

I want to express my heartfelt thanks to the stakeholders, colleagues, employers and residents who have made this journey so rewarding. Your trust and collaboration have meant the world to me and my family, and I am deeply grateful for your support.

I will always call Alpharetta home. Though I’ll be serving on a more visible stage, North Fulton will always have my heart.

With heartfelt gratitude and anticipation for what lies ahead,

Brandon L. Beach

What an incredible evening! The True North 400 board of directors and staff threw a going away party for Brandon Beach on Tuesday, April 22, at South City Kitchen Avalon. Brandon is slated to be the next United States Treasurer. The evening honored his remarkable service to the North Fulton community over the past 20+ years.

The event was filled with heartfelt conversations, laughter and warm wishes as friends, colleagues and community leaders came together to express their gratitude for Brandon’s years of dedication and leadership.

With cocktails, light bites and an atmosphere full of appreciation, it was a fitting send-off as Brandon embarks on his next chapter in Washington, D.C. We are so proud and excited about what lies ahead for him and we’re grateful for the legacy he leaves behind.

Thank you again to everyone who attended for being part of such a special moment!

The April 16 Roswell Inc Economic Development Alliance (EDA) event brought incredible energy and insight to the table! True North 400 is honored to be an EDA member and was asked to speak at this impactful gathering, joining forces with the Georgia Department of Transportation to spotlight critical infrastructure projects and their role in shaping the region’s economic future.

This event served as a powerful platform for public and private sector leaders to come together and discuss the infrastructure investments that are driving smart growth, increasing connectivity and positioning North Fulton as a premier destination.

Thank you to Roswell Inc for hosting this important dialogue and to all who attended and contributed their voices to the discussion.

The 2025 Spring Soiree, hosted by the Greater North Fulton Chamber of Commerce, once again lived up to its reputation as the region’s premier business gathering. Held at the Ameris Bank Amphitheatre, the event brought together hundreds of professionals, leaders and influencers for an unforgettable evening of connection and celebration.

Guests enjoyed live entertainment, a delicious culinary experience and meaningful networking with North Fulton’s top business professionals. True North 400 attendees had a wonderful time and we can’t wait until next year!

Big news for Roswell! CRH, the world’s leading provider of building materials solutions, has announced a $1.7 million expansion to establish a new finance and accounting shared services center right here in the City of Roswell. Located at 1120 Sanctuary Parkway, this new facility will bring more than 300 high-quality jobs to Roswell and will support CRH’s Americas Materials Solutions business, which is headquartered in Atlanta.

Mayor Kurt Wilson praised the move, saying, “Roswell provides an ideal environment for companies like CRH to flourish. We’re proud to welcome them and look forward to the economic opportunities this expansion brings to our community.”

Georgia Governor Brian Kemp also celebrated the announcement, calling it another win for the state’s pro-business environment: “CRH’s latest investment is proof that Georgia’s collaborative approach to economic development continues to deliver.”

North Fulton is proving that collaboration is the key to progress. The upcoming North Fulton Futures Summit offers a unique opportunity to witness the power of partnership as leaders from Alpharetta, Johns Creek, Milton, Mountain Park, Roswell and Sandy Springs come together to shape the future of our region.

This May 15 breakfast event, hosted by the Greater North Fulton Chamber of Commerce (GNFCC), starts at 7:30 a.m. and will feature thought-provoking panels focused on trending topics in economic development, spotlighting how six distinct cities are working together to become one outstanding region. True North 400 is proud to support this important event as the presenting sponsor.

Whether you're a business owner, community leader or just passionate about the growth of North Fulton, this summit is your chance to gain insight into what's ahead and how we can all contribute. Join us at City Springs in Sandy Springs on May 15 for this annual event.

Milton is one step closer to addressing the city's growing demand for youth sports facilities with its proposed athletic complex on Deerfield Parkway, and the city is asking for your input.

During a March open house, residents, youth athletes and city officials gathered to weigh in on the vision for the 24-acre site, which will include four baseball diamonds and two rectangular multi-use fields. Wetland environmental features on the site have prompted a redesign, leading the city to purchase an additional three acres to accommodate amenities and improve parking access.

Now, Milton officials and design partner Lose Design are seeking public input to help prioritize features. Residents can share their preferences on what’s most important: more parking, an inclusive playground, pickleball courts or preserving the fourth baseball diamond.

Get ready to serve up some fun for a great cause! Join the Play for Good – Play for Sheff Pickleball Tournament on April 26 and 27 in Alpharetta, a high-energy weekend of pickleball that blends fun, fitness and philanthropy.

Hosted by North Fulton Community Charities, this event welcomes all skill levels, whether you're a seasoned player or just love the game. Grab a partner and hit the court to support local families in need.