Final thought… do you remember, “Got Milk?” The iconic advertising campaign that launched in 1993 encouraged millions of Americans to drink milk. Advertisers say it is still the most famous commodity brand campaign in history. Maybe it’s time to start a new one, “Got ʻOpihi?”
To legally sell ʻopihi in Hawaiʻi requires a commercial marine license from the State. Commercial ʻopihi pickers charge about $250 for a gallon of cleaned and shelled ʻopihi, and when demand is high, especially during graduation season, ʻopihi can command $400 to $500 per gallon. Unfortunately, the lack of compliance, combined with over-harvesting, have resulted in what seems to be a never-ending ʻopihi shortage. It’s highly unlikely a slick advertising campaign is in the works… but maybe it’s time…
