Same-Store Sales Down For The First Time Since March
This week we saw a decrease in same-store sales for the first time in 10 months. Why the sudden change? No, it’s not because consumers aren’t suddenly buying groceries. The drastic difference is due to calendar changes. Last year, November only had four weeks, and the Thanksgiving week was rolled over onto the first week of December, whereas this year, November had five weeks, including the holiday.
That said, independent grocers reported same-store sales were down 7.46 percent during the 1st week of December, compared to last year. Foot traffic was down 15.56 percent.