PurePress Technology
Cotton Incorporated has developed a new anti-wrinkle and formaldehyde-free technology that gives a durable press finish on cotton fabrics. The PurePress technology utilizes already available chemistries in a patent-pending combination that performs as well as or better than conventional resins. “Cotton Incorporated researchers are constantly looking for sustainable and innovative ways to increase the appeal of cotton to industry and consumers," says Mary Ankeny,Vice President, Product Development & Implementation Operations for Cotton Incorporated. "PurePress is a response to those manufacturers and brands that want an effective durable press finish without formaldehyde."