Cotton Inc Combats FOV4 - PurePress - Women in Cotton Tour - Denim at Work
Cotton Inc Combats FOV4 - PurePress - Women in Cotton Tour - Denim at Work
Strengthening the Fiber of Our Industry
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Fusarium wilt race 4 can cause plant mortality. Cotton Incorporated is investing funds to
screen and breed for FOV4 tolerance and containment in Upland cotton — photo by Bob Hutmacher, University of California

Cotton Incorporated Combats FOV4 in the Southwest.

The discovery of Fusariumwilt race 4 (FOV4) in fields in the Southwest has been quite alarming in the cotton industry. This race of Fusarium devastated the Pima cotton industry until resistant varieties were screened, developed and made commercially available. Acres and markets were lost, and financial viability was diminished. As quickly as FOV4 was discovered in the Southwest, Cotton Incorporated began developing a strategy to keep Upland cotton production protected and viable. Cotton Board Southern Plains RCM, Shelley Heinrich, penned this great article detailing Cotton Incorporated’s plan of action.

PurePress Technology

Cotton Incorporated has developed a new anti-wrinkle and formaldehyde-free technology that gives a durable press finish on cotton fabrics. The PurePress technology utilizes already available chemistries in a patent-pending combination that performs as well as or better than conventional resins. “Cotton Incorporated researchers are constantly looking for sustainable and innovative ways to increase the appeal of cotton to industry and consumers," says Mary Ankeny,Vice President, Product Development & Implementation Operations for Cotton Incorporated. "PurePress is a response to those manufacturers and brands that want an effective durable press finish without formaldehyde."

2018 Women in Cotton Tour a Success

More than 50 women with various backgrounds gathered in North Carolina in June to learn more about the Cotton Research and Promotion Program, and tour Cotton Incorporated's World Headquarters and Research Facility. These women in cotton included farmers, landowners, ginners, gin administrators, marketers, seed saleswomen, scientists, crop insurance agents, writers and farmwives, all with the common thread of cotton tying them together. This unique program allows attendees to spend a day listening to key Cotton Incorporated staff explain research and developments in their specialized area of work, as well as visiting the innovative laboratories located inside the research facility. To learn more about The Cotton Board's Producer Tour Program, click here.

Blue Jeans on the Job

The Cotton Board recently amended its dress code, allowing employees to wear cotton denim to work. The change to incorporate denim into the business casual dress code was announced earlier in the year. "Letting our employees wear more cotton to work just makes good sense for the industry, for our people and for our business,” says Bill Gillon, President and CEO of The Cotton Board. Read the full blog post about the new dress code, here

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