Dear Colleagues,

February means Super Bowl football and of course, the best commercials money can buy — $8 million for a 30-second spot. It’s the shotgun strategy. Last year, average brand recall across Super Bowl ads was 79 percent. One in five viewers couldn’t confidently tell you which brand an ad was for.  

Which is why we tackled this topic in our February Commentary Podcast, “Hit or Miss? Is the shotgun approach to advertising effective?” 

And, NonProfitPRO has just released it’s 2025 Nonprofit Fundraising Study and events and direct mail topped the list of revenue-producing fundraising strategies. Yet, more and more organizations, ministries, and churches have dropped both events and direct mail.  

With this in mind, our Consider This blog is inviting you to reconsider why events are still one of the single most productive strategies in donor base growth and retention. 

In addition, two new Cahoots Courses are both enterprising and tangible.  

Hit or Miss?
Is the shotgun approach to advertising effective? 

In this Cahoots Commentary podcast, we shot holes in the shotgun approach to marketing that aims at the broadest possible audience, uses mass media channels, and generally short in duration and frequency. And often, for nonprofits, missing the target audience all together and at great expense.

When we recommend our nonprofit and ministry clients consider a new signature event as an ideal strategy for creating new relationships, their eyes roll in the back of their heads. ”Too much work. Too much money. Nobody goes to events anymore.” This couldn’t be further from the truth, but the sad fact is so many organizations haven’t discovered the difference between a copycat event and their very own blessed, signature event.

We’ve added two more Courses to the Catalogue this month that teach you how to be enterprising and promote your organization or ministry through print.

Enterprising Ideas 
Making Your Nonprofit Profitable 

Making money through earned income from mission-perfect initiatives can be a revenue source that helps fund your nonprofit’s vision. 

In this training, we’ll define nonprofit earned income, unrelated business income, and then provide examples of different ways to earn income revenue, generated from selling goods or services related to your organization’s mission. 

Put That in Print 
Producing Your Compelling Collateral 

Print collateral can be the economical tool that differentiates your organization from others.

In this training, we’re going to consider all the brand-building benefits collateral provides and the six primary types of collateral you can use to promote your nonprofit. 

In addition to our online training Courses, we also work directly with organizations and ministries just like you by providing individualized training and counsel.

Thanks for coming alongside all of us at Cahoots as we continue 

If you have questions or comments, please Contact Us.

© Cahoots Communications Inc. 

CahootsCommunications.com