Recruitment and Enrollment Data |
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Total Enrollment - All Campuses
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| Lawrence & Edwards Campus Enrollment
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The AIRE team takes great pride in managing and providing this data, which highlights your exceptional efforts in recruiting and retaining talented Jayhawks. Thank you for all the work you do to ensure more students have the opportunity to access education and succeed at KU.
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If you’d like to explore these enrollment numbers further, please visit the KU Fact Book, where you can access a variety of dashboards, including options to:
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There is a lot of data for you to explore and analyze to support your work, so it's essential to understand how enrollment data is created, processed, and monitored at KU.
In this edition of Open AIRE, we’ll guide you through the first steps of a KU student’s data journey: recruitment. We’ll define key terms and provide an overview of the data collected at each stage of the recruitment process, commonly referred to as the admissions funnel.
Stages of the admissions funnel: Prospect → Inquiry → Applied → Admitted → Enrolled
Monitoring data at each stage is crucial to the success of KU’s Strategic Enrollment Management (SEM) plan, a key Jayhawks Rising initiative led by KU's Enrollment Management unit. Data insights drive informed decisions, which ultimately contributed to a record-breaking freshman class of 5,323 new Jayhawks in 2024.
This year, KU also achieved record-high retention and graduation rates - we broke these metrics down in our first edition of Open AIRE.
As ever, please reach out to AIRE-help@ku.edu if you have any questions.
With very best wishes,
Corinne Bannon | Vice Provost of AIRE and Chief Data Officer
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Undergraduate Student Recruitment Data Lifecycle |
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While KU monitors recruitment and enrollment data for all student levels, this overview will focus on the undergraduate admissions funnel.
As with any data lifecycle, we need to know where and when the data is created.
Throughout recruitment and enrollment, prospective and enrolled students interact with two key systems where their data is created and continually updated:
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KU's customer management system for admissions.
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| KU's primary source system for student data, also referred to as PeopleSoft or Campus Solutions.
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These two systems are managed within Enrollment Management at KU.
At each stage of the recruitment and enrollment process, data is transferred from Slate and Enroll & Pay to KU's data warehouse, where it is organized for analysis. Data from the data warehouse can then be used for analyses in the KU Fact Book and in dashboards with varying access levels available on our two enterprise analytics platforms: Oracle Analytics Cloud (OAC) and Tableau Visual Analytics.
AIRE manages KU's data warehouse and KU's enterprise analytics platforms.
Now, let's break down each stage of recruitment and enrollment a little further
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A prospect is someone who has expressed an interest in pursuing higher education.
Prospects include, but are not limited to, anyone who has registered for the ACT or SAT, as well as high school students enrolled in a KU Jayhawk Blueprint course.
KU creates records for all prospects in Slate, typically including their name and contact information.
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A prospect is marked as an inquiry when they express an interest in studying at KU by completing a request for information form, attending a campus visit, starting an application, or submitting an email inquiry.
The data a prospective student provides in their request for information form flows into their record in Slate. Typically, their Slate data record is updated at this stage to include some demographic information (if provided) and their academic areas of interest.
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When a prospective student submits a KU application, or applies through the Common App, a student record is created in Enroll & Pay and the applicant is given a KUID.
Their GPA, schools attended, and transcripts are added to their record in Enroll & Pay. Contact and demographic information will be updated.
Enroll & Pay and Slate are synced, so any updates and additional information flow between a student's record in Enroll & Pay and Slate.
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When KU officially admits an applicant they are counted in the admitted metric.
Student Records are updated in Slate and Enroll & Pay.
About 90% of applicants to KU are admitted.
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Students enroll using Enroll & Pay once they have paid their deposit and completed new student orientation (NSO). Enroll & Pay is now the principal source of student data.
Students can update various fields in their Enroll & Pay student record at any time, including their contact information, preferred names, and demographic information.
About 25% of those admitted to KU will enroll, a figure often referred to as the yield rate.
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| | 5,323 first-time, full-time
freshmen (Fall 2024)
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Recruitment Data Deeper Dive |
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You can explore KU's undergraduate recruitment data further on the Daily Undergraduate Admissions Funnel Dashboard. This dashboard includes the number of students who have applied, been admitted, and enrolled at weekly intervals throughout the year and is filterable by various student characteristics.
A VPN connection is required to access dashboards in Tableau Visual Analytics if you are not on campus.
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If you have any questions about recruitment and enrollment data, or any other data-related question, please contact AIRE at AIRE-help@ku.edu.
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1450 Jayhawk Blvd., Room 21 University of Kansas | Lawrence, KS 66045 US
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The University of Kansas prohibits discrimination on the basis of race, color, ethnicity, religion, sex, national origin, age, ancestry, disability, status as a veteran, sexual orientation, marital status, parental status, gender identity, gender expression, and genetic information in the university's programs and activities. Retaliation is also prohibited by university policy. The following persons have been designated to handle inquiries regarding the nondiscrimination policies and are the Title IX coordinators for their respective campuses: Associate Vice Chancellor for the Office of Civil Rights and Title IX, civilrights@ku.edu, Room 1082, Dole Human Development Center, 1000 Sunnyside Avenue, Lawrence, KS 66045, 785-864-6414, 711 TTY (for the Lawrence, Edwards, Parsons, Yoder, and Topeka campuses); Director, Equal Opportunity Office, Mail Stop 7004, 4330 Shawnee Mission Parkway, Fairway, KS 66205, 913-588-8011, 711 TTY (for the Wichita, Salina, and Kansas City, Kansas medical center campuses).
The University of Kansas is a public institution governed by the Kansas Board of Regents.
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