Dear Tisch Center students,

The HI Hub Lab invites you to provide your feedback on the technology demos and certifications you received in your classes this semester. Some examples of technology providers include Stayntouch, Cvent, Cendyn, Brandwatch, RivalIQ, Amadeus, and others.

Dr. Olena Ciftci introduced students in her TCHT1-UC 1130 Hospitality and Travel Technology and Innovation course to Amadeus Business Intelligence (BI) tools during a lecture on “Data Mining and Business Intelligence.” Following the demonstration, students engaged in a group activity using Amadeus TravelClick's RevenueStrategy360, delving into the practical applications of BI in the hospitality sector. Dr. Ciftci commented: "This hands-on experience provides invaluable insights into data analysis, aligning with the course's broader goal of familiarizing students with technology applications in the industry."

Drawing from experience as a hotel data analyst, Dr. Ciftci recommends wider integration of Amadeus BI solutions in courses related to revenue management, business analytics, distribution channels, and similar subjects, underscoring its potential to provide students with the opportunity to work with industry-leading solutions in the technology-driven hospitality sector.

Dr. Vanja Bogicevic's TCHT1-UC 1130 Hospitality and Travel Technology and Innovation course offers a pioneering educational experience, exemplified by the virtual NYU SPS campus at Washington Square Park meticulously crafted to provide students with a distinctive and engaging atmosphere. Fueled by the Spatial platform, the class integrated metaverse and extended reality simulations into the lecture, emphasizing the convergence of physical and digital realms. Utilizing real-time 3D virtual world, students not only explored the evolving landscape of the internet but also gained insights into the transformative potential of such technologies in reshaping social networks and education.

Key trends include the continued evolution of Virtual and Augmented Reality, making immersive experiences more accessible and budget-friendly. AI-powered chatbots are becoming personalized event assistants, enhancing communication and engagement. Facial recognition is streamlining event security, although privacy concerns require careful consideration. Event diagramming tools offer greater flexibility and control in planning. Virtual and hybrid events are gaining traction, expanding reach and engagement options. Mobile event apps are focused on personalization, and enhancing attendee experiences. Social media integration is on the rise for event promotion and real-time engagement. Lastly, sustainability initiatives are growing, with event technology playing a vital role in reducing carbon footprints and embracing eco-friendly practices. These trends are set to revolutionize the event industry in 2024. 

In Dr. Vanja Bogicevic’s TCHT1-UC 1130 Hospitality and Travel Technology and Innovation course, students had a hands-on experience with Cendyn eInsight, a CRM tool used in the hospitality industry. One student found it to be a "good practical demonstration," emphasizing the importance of the tutorial that preceded the activity. Each team activated their Cendyn eInsight CRM accounts, engaged with tutorials, and created an email campaign. This practical exercise not only familiarized students with the software but also allowed them to apply their knowledge in a real-world context, bridging the gap between theory and industry demands.

HubSpot and TikTok have teamed up to simplify community-based customer acquisition for B2B brands by introducing an integration that seamlessly captures leads from TikTok into HubSpot's Smart CRM. This groundbreaking partnership addresses the increasing customer acquisition challenges faced by SMBs, with 53% of U.S. SMBs reporting rising acquisition costs from 2021 to 2022. TikTok, known for its engaged user base and lead generation potential, will automate lead capture, helping SMBs harness the power of community-based customer acquisition. Through this no-code integration, HubSpot customers can effortlessly integrate TikTok for business accounts, sync leads in real-time, and engage prospects using HubSpot's Marketing and Sales Hubs. The partnership promises to unlock new business opportunities, making TikTok a potent tool for growth in 2024 and beyond.

Attention students! RateGain Travel Technologies Limited launched an exciting initiative that's perfect for all curious minds interested in travel and hospitality and demand for holiday destinations. By subscribing to these comprehensive reports, you can track changes in travel demand, origins and destinations, booking preferences, and more. Start exploring the world of travel trends with 'World-on-Holiday' now!

GoTab, a prominent restaurant and retail commerce platform, has been ranked as the 29th fastest-growing company on the prestigious Deloitte Technology Fast 500™ list for 2023. This recognition showcases GoTab's remarkable growth, with a staggering 6,080% increase during the evaluation period. GoTab attributes its success to its advanced point-of-sale (POS) system, extensive integrations, flexible solutions, and open API, all contributing to substantial revenue growth. CEO Tim McLaughlin expressed pride in the company's achievements and highlighted GoTab's commitment to helping various businesses, from restaurants to stadiums, streamline operations and elevate the guest experience. The Deloitte Technology Fast 500™ features companies with revenue growth rates ranging from 206% to a remarkable 222,189% over three years, emphasizing the remarkable growth of tech-related businesses in North America.

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