AI adoption will continue to rise — and ironically, prove why humans still matter.
Yes, AI is here to stay. And yes, it will make marketing faster and more efficient. But the rise in usage in marketing may not be what you think. Its intentional placement will make it clear what it can’t replace: human nuance, judgment, cultural awareness, creativity, connection and real storytelling.
The “wild wild west” of AI will start to calm down.
We expect more companies — large and small — to put guardrails around AI creations and be more transparent about how it’s being used. Not because it’s trendy, but because trust still matters.
Pushback on AI-generated visuals is coming.
Concerns around the environmental cost of AI computing, the erosion of trust in visual truth and the unauthorized use of people’s likenesses aren’t fringe issues anymore — audiences are paying attention.
Hashtags are on borrowed time.
Hot take: by the end of the year, hashtags will matter far less than they used to (if not becoming completely irrelevant). That means your content and captions need to do more heavy lifting. Keyword rich copywriting is the future!
Imperfect will outperform polished.
We’ll continue to see a shift toward campaigns and content that prioritize human connection and authenticity over overly produced perfection.
