Regional Cooperative Tourism Program Opportunities

New reports, dashboards and plans are now available online. Additionally, the upcoming stakeholder engagement meeting schedule has been finalized. Check out the resources below and register for a stakeholder meeting in your region.

Review the 2017-2019 Report
The Regional Cooperative Tourism Program 2017-2019 Biennium in Review is now available online. The report showcases investment successes from the 2017-2019 regional strategic plans. View the report here.

Review the 2019-2021 Regional Strategic Plans
The 2019-2021 Regional Strategic Plans and RCTP Dashboard are updated and available online.

For more information on the plans, visit the region pages on Travel Oregon’s industry site. Or, find each regional plan dashboard directly linked below:

Register for a Regional Stakeholder Meeting
The schedule for the upcoming stakeholder engagement meetings has been finalized and is available here. Register for a meeting near you and share with community members who might like to attend.

Reminder: Complete the Oregon Tourism Workforce Survey

The Oregon Tourism Workforce Survey helps us develop a broader understanding of the workforce development landscape in Oregon, so programming can be identified and prioritized to meet the needs of the industry. If you work in Oregon’s tourism industry as a part-time, seasonal, or full-time employee and/or as a business owner, we encourage you to participate in, and share the survey. The survey is available in English and Spanish.

Access the survey.

Leverage Travel Oregon’s Fall Campaign

In case you missed it, Travel Oregon launched its new Fall Campaign last week. Leverage the campaign to inspire fall and winter visitation in your region; access the toolkit for regional images, social media ideas, media plans and more. New regional images will be available each week, so be sure to follow along:

10/15 - Southern Oregon
10/22 - Eastern Oregon
10/29 - Central Oregon
11/5 - Willamette Valley
11/12 - Mt. Hood & The Gorge
11/19 - Oregon Coast
11/26 - Portland Region

Questions? Contact Kelda Schmidt at kelda@traveloregon.com.

Year in Review

Travel Oregon’s Year in Review provides an overview of agency programming completed in 2018-2019, including metrics on return on investment, regional equity and community support. Read the report to learn about key investment projects that took place in each of the regions, grant projects awarded across the state, international trade mission success stories, development projects impact on local communities, marketing campaign results and more.

Hey Alexa, the “Oregon Wine Quiz” is Here

Oregon is home to more than 760 wineries and 19 distinct growing areas, making it one of the largest wine grape producing states in the nation. It’s tough for even the biggest Oregon wine aficionados to know everything about Oregon wine. That’s why Travel Oregon created the new “Oregon Wine Quiz” for Alexa users to test their wine knowledge. Whether you’re a novice or a connoisseur, the quiz highlights some of the undiscovered facts about the Oregon wine landscape and tells the deeper story of Oregon wine.

It’s estimated that by 2020, 50% of all searches will be voice searches. Currently 17% of American households have a smart speaker installed. By 2022, this number is anticipated to increase to 66%. The shift to voice search has already begun. The “Oregon Wine Quiz” is a way for Travel Oregon to integrate tourism marketing and voice search and stay ahead in the ever-changing media landscape.

The "Oregon Wine Quiz" Activation Toolkit has been developed for the industry to leverage the activation through their channels. Access the toolkit to find copy examples and images for use on social media, newsletters and websites.

Register for the Quarterly Market Update Webinar: France

Join Travel Oregon for a free informational webinar about the French travel market, on Dec. 5 from 9 a.m.-10 a.m. In this webinar you will:

Learn the importance of the French travel market for Oregon tourism
Understand travel behavior and expectations
Learn how to work with key French tour operators to bring your product to market
Learn about Travel Oregon’s market strategy
Identify upcoming opportunities to enhance visitation from the French market

This webinar is for Oregon industry sales professionals with some experience working with international or domestic travel trade (tour operators). This would include Oregon lodging, tours, attractions, destination marketing/management organizations or convention and visitors bureaus that are interested in increasing their visitation or learning more about working with the French market.

Register here.