Oregon Solidarity Wines
True to the collaborative Oregon spirit, four Oregon winemakers came together last fall when large grape purchases fell through following concerns about the impact of smoke from last summer’s wildfires. What has cultivated from this collaboration are the Oregon Solidarity
King Estate Winery and Willamette Valley Vineyards teamed up to help winegrowers in the Rogue Valley whose contracts were abruptly cancelled. The two wineries purchased as much stranded wine grapes as possible, paying the full contracted rates to help the growers.
They were joined by Silvan Ridge Winery and The Eyrie Vineyards and collaboratively made a Rogue Valley AVA labeled rosé of pinot noir, chardonnay and pinot noir, creating the Oregon Solidarity wines. Net proceeds from wine sales will be donated to the Rogue Valley Vintners
to help support vineyards in the region.
Currently released is the rosé of pinot noir, which will be followed by a May release of the chardonnay and August release of the pinot noir. The wines can be purchased online
or through many retailers around the state.
Photo by Willamette Valley Vineyards
Draft Strategic Plan Opening for Public Comment March 28
Travel Oregon's 2019-2021 Draft Strategic Plan will be posted and available for public comment starting March 28. Watch for the Oregon Tourism Commission meeting notice in your inbox, which will contain a link to the Draft Strategic Plan and to the online comment platform. Comments can be submitted online through May 1, or in person at the April 14 Commission meeting in Eugene. Final adoption of the plan will be at the June 11 Commission meeting.
This biennial Draft Strategic Plan was developed with extensive input from Oregon's travel and tourism industry, community leaders and stakeholders, by incorporating the latest industry research and data through an industrywide engagement survey and a series of 10 Oregon Tourism Listening Sessions held across the state.
Oregon, Only Slightly Exaggerated Spring Campaign
Inspired by the viral success of the Only Slightly Exaggerated
campaign last spring, Travel Oregon is launching part two of the animated campaign on April 6, giving viewers a creative glimpse of the magical feeling of being in Oregon.
The new 1:45 minute video continues a visual narrative, showcasing different locations, experiences and thrilling adventures in Oregon.
Like the original, this new video features a cast of animated human characters, native flora and fauna and a few new fantastical beings, including mystical cloud-people and a sea-stack creature, to name a few. The campaign will run through May 31.
Please explore and check back for the industry partner toolkit
. We will be sharing new campaign assets and plans for advertising, social media and communications so partners are able to leverage our efforts in our target markets of Seattle, San Francisco, Boise, Tri Cities, Bend, Eugene and Portland. All creative assets will be uploaded by April 5.
If you have specific questions ahead of launch please reach out to Kelda@TravelOregon.com
. Our efforts are stronger together and we appreciate industry support.
OTIS Now Serving Wine (Data)
We are excited to announce the Oregon Wine Board (OWB) tasting room database is now powering Wine & Wineries listings in the Oregon Tourism Information System (OTIS).
Through this innovative content sharing partnership with the OWB, Travel Oregon and our partners benefited from 67 new tasting room listings being added to OTIS and another 364 updates to Wine & Wineries listings. What’s more, OTIS will receive daily updates from OWB. Learn more
Travel Oregon Forever Fund Update
Launched in 2011, the Travel Oregon Forever Fund has received more than $220,000 donations in support of 28 projects across the state, with more than $42,000 raised in 2018. On February 14, Travel Oregon hosted the seven 2018-2019 project beneficiaries during the annual Forever Fund Beneficiary Lunch to celebrate Oregon’s 160th birthday and to learn about each project’s progress.
Opt In to Receive the Domestic Travel Trade Newsletter
Are you interested in learning more about what Travel Oregon and the industry are doing in domestic travel trade? If you’re a tour operator, an industry partner, business or organization doing work related to travel trade, opt in to receive timely information and updates related to that work. This newsletter will provide insight on how to promote your region or business to the domestic travel trade market, opportunities for partners to submit information about group offerings and upcoming FAM opportunities.
Be sure to sign up
now so the first Domestic Travel Trade newsletter lands in your inbox this spring.
Photo by Port of Portland
Travel Oregon's James Lowder Earns Excellence in Service Award
Congratulations to James Lowder, Travel Advisor at the Oregon Welcome Center at PDX, for his recent recognition for outstanding customer service at the Port of Portland’s 2019 Excellence in Service Awards event. James joins past Welcome Center award recipients Stephannie Lewis and Erin O’Connor. The team’s dedication to exceptional guest service is one of the many reasons PDX has been named America’s Best Airport six years in a row.
March 29, 2019
April 14, 2019
April 14 - 16, 2019
May 5 - 11, 2019
April 1, 2019
(Applications Due June 15)