As of July 10, Instagram business and creator accounts now appear in Google Search results. Your Reels, carousels, captions, bios — even alt text — are no longer just for your followers. This update, confirmed by Meta, gives your content a second life beyond the app — offering increased visibility and added brand credibility.
You might be thinking, “What does this mean for me or my business?” If your Instagram isn’t optimized and consistent (or straight up doesn’t exist), you could be missing out on valuable traffic, leads and growth. Your social media presence is often the first impression a potential customer gets. And if it doesn’t reflect the same quality, branding and polish as your website, that disconnect could be costing you.
This shift reinforces what we’ve been saying for years: social media isn’t just optional, it’s essential. When managed well, it builds trust, boosts discoverability and drives results. When ignored or outdated, it can quietly undermine your brand.
Here’s what a strong social media presence can do:
• Drive evergreen visibility through search
• Reinforce your brand identity across platforms
• Increase audience engagement and trust
• Convert followers into real business opportunities
That’s where we come in. At c21, we manage all digital marketing – including websites and social media — so your messaging is aligned, your content is fresh and your brand shows up dynamically everywhere. Whether it’s an SEO-friendly landing page or a captioned Reel, we’ll make sure your digital presence pulls its weight.
If you’ve been putting off a social media refresh, now’s the time. The world’s biggest search engine is indexing. Your next customer is searching. And we’re ready to help you be found and stand out.
