 |
|
|
|
|
| |
Middle Tennessee Marketing News |
| |
|
|
| |
|  |
NAMA President Courtenay Rogers |
| Inaugural Monthly Newsletter
Welcome to NAMA's inaugural issue of our monthly newsletter, where you'll find a concise round-up of Middle Tennessee's most timely news and opportunities. We invite you to get involved with NAMA by attending one of our monthly mixers and power luncheons, joining a special interest group (SIG), utilizing our job board with openings at top-notch companies and more. With nearly 400 current members, NAMA is one of the fastest growing AMA chapters in the country. For more information on the benefits of joining our marketing family, visit nashvilleama.org.
| |
|  | Gretchen Napier Sloane Scott |
|
How do you market to people dealing with the biggest crises of their lives? We will hear from two marketers who have successfully wrestled with this challenge in a fireside chat. Sloane Scott is VP of Communications for Narus Health, a palliative care company, and Gretchen Napier is the founder of LifeLinks Care Management, which advocates for families across the country to receive the highest quality of care in their aging. For more on this event, visit the NAMA Blog. Our power lunches sell out quickly, so register here today.
| |
|
|  | TNU AMA founders proudly pose for a portrait at their inaugural meeting. |
|
TNU Launches Collegiate AMA ChapterBy Katie Soltas
Trevecca Nazarene University (TNU) recently founded its inaugural AMA chapter, joining Belmont University and Middle Tennessee State University in NAMA’s ever-growing collegiate network. Facilitated by NAMA 2014-2015 Collegiate Chair Karen Cronin, with continued coordination by this year’s co-chairs, Camille Brandon and James Sherer, TNU AMA was established by 10 students with a desire to gain a broader understanding of the marketing industry. Click here to read the full story.
| |
|
Marketer of the Moment
By Melinda Hudgins Noblitt
Stefanie Bellue Marketing Director, Outback Concerts
| |
|
What prompted you to join NAMA? I just had so much fun with NAMA. I attended a couple of mixers and luncheons just to get to know people, and I really saw the benefits of being a member.What did you hope to accomplish by joining NAMA? You can click “Connect” on LinkedIn, but actually having physical, real life interaction with people within the same career as you (allows you to) actually have those organic conversations. That’s a rare thing in the technology-driven world that we live in today. I’m more of a people person, and I think it’s important to have those face-to-face interaction with people in your community that are in the same field as you. That’s not something you can find on LinkedIn. For the full Q&A, click here.
| |
|
Community News & Industry Expert Commentary
Nashville Biz Journal: The Key to Picking the Right Growth Strategy for Your Company – By Urquhart Wood Consistently driving revenue growth is hard. Very few businesses can sustain it. For many management teams, formulating growth strategy is a frustrating experience, fraught with dubious processes and assumptions that result in failure. And every flawed attempt wastes time and money, and hurts the company’s reputation and employees’ morale. It has been said that, “Asking the right question is half the answer.” Read the full article here. The Ledger, Nashville: Don’t Let Brainstorming Sessions Be a Brain Drain – By Wayne Hill
I always cringe when I get a calendar request with “Brainstorm” in the subject line. Immediately, I picture an unfocused free-for-all, after which nothing happens. But it’s a marketer’s mainstay, and there’s a right way to do it. Brainstorming sessions too often fail for one simple reason – poor planning. But if done well, they can be an effective way to engage your colleagues’ creative abilities and expertise when developing marketing campaigns or new products, or strategizing around growth. So how do you set the stage for success and use your team’s time most efficiently? Find out here.
| |
| Leverage Your Career Through NAMA:
Current, Quality Job Openings
| |
| Thank you to our sponosrs! Without your help, NAMA's community contributions would not be possible.
| |
|
| Meet Me at NAMA in March!
| |
| Visit the NAMA Blog for a recap of the February power luncheon, how to brand like a cowboy and more! We encourage your feedback.
| |
| Welcome, New February Members
Michael Ashcraft Sarah Perry Rebecca McClain Dr. Jewon Lyu Dee Cleveland Michael Ashcraft Janet Sweeney Chris Boiler Jason Hansen Simon Trace Brennan Mason Kristina Dolan Jaclyn Albright Alicia Dawson Katie Soltas
| |
| Give Back to Our Community: DECA Seeks 1,000 business professionals to judge and evaluate business, marketing, finance, hospitality and entrepreneurship Students on April 25, 2016. Register to serve as a volunteer judge here.
| |
| | Join the NAMA conversation!
| |
|
|
| |
To submit a local marketing news story, please contact NAMA Newletter Editor Katie Soltas at katie.soltas@gmail.com. |
|
|
|
| |
|
 |
|
