October 20, 2020  
Please note, we are ONLY in the office
10:00-4:00 Mon-Wed.  

Welcome to our newest Wine Road members:

In these crazy times, it is especially gratifying to have more wineries and lodgings join our association.
We do make things happen!  With increased membership, we can do even more.

Virtual Wine & Food Affair 

Nov. 7-8, 2020.
Waiting on 30 wineries to click on this Doodle link to schedule YOUR time to record a YouTube video, featuring your wine and talkng about your recipe.  October 27 & 28
Wine Case Sales End Oct. 26th. so please promote it now.
Please direct event questions to Debbie@wineroad.com
Mysty has created a GREAT llist of posts for social media which you can download here. Then get sharing. 
This afternoon the results from the recent "Tasting Fees" survey will be sent to the 75 wineries that participated in the survey. 

Are you participating in

Wine Road Rewards?

If so, make sure your staff knows. Customers are starting to call to redeem them.
They are on sale until Oct.30 and need to be redeemed by Nov. 30.
These are the details and list of participating wineries and lodgings.

HELP ~ Links We Need You To Share 

Every month we have a "varietal of the month" blog post, if your winery is included, PLEASE SHARE IT.
Every month we have our "Along The Wine Road" blog and the more people that read it the better. The topics are different every month. Check them out, then share the ones that make the most sense for you.
We post two new podcasts every month, we'd love YOUR help sharing these stories...winemaker interviews, virtual event updates, itinerary ideas etc. 

Simplified PPP Program Forgiveness

The Treasury Department and the Small Business Administration released a simplified forgiveness application for Paycheck Protection Program loans under $50,000. The simplified form cuts the application’s size down from five pages to two, and removes most of the questions aimed at ensuring that the loans were used for the program’s intended purposes of supporting payrolls and covering other fixed costs.
The application can be found here: PPP Loan Forgiveness

Health and Safety Protocols Critical in Attracting Travelers

This week’s traveler sentiment update by Destination Analysts shows that, despite increases in virus-related personal concerns, American travelers are increasingly willing to travel; 57.8% are “ready to travel” now, which represents the highest percentage since March.

What is important to travelers right now? We have seen time and again from these research reports, that health and safety protocols from all hospitality businesses are critical in attracting travelers to the destination.  This week’s survey shows a widespread acceptance and desire for face masks in any kind of advertising or marketing communication by destinations and hospitality businesses.  Marketing images used in advertising, on social media, in e-newsletters, and on websites now need to include people enjoying activities while wearing masks.
As we can see from the airline industry, restarting air travel was only possible these past months with strict, no-excuse mask-wearing and other safety protocols. Requiring a COVID-test at airports prior to flying will be the next important step in restoring confidence in air travel. Let’s show our visitors, that mask-wearing is common practice throughout all travel touchpoints in Sonoma County!
Ag Support - Emergency Matching Grant Program - Deadline Extended
Given the recent wildfire activity that placed so many in our community under evacuation orders, Ag + Open Space has decided to extend the application period for the Agricultural Support and Protection (ASAP) Emergency Matching Grant Program until November 15, 2020 to provide potential applicants with more time to complete their application. We appreciate your assistance in getting the word out about this extension.
Ag + Open Space is also working to provide a virtual public webinar to provide information about the program. More information to come on that soon. We are also preparing a Frequently Asked Questions that will be available in both English and Spanish on our website. We welcome all questions to be submitted via email or over the phone.
Please see our website for more information and for program materials in both English and Spanish.
Thank you to all of our partners, we apprecate their support during these trying times.
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