RECOGNIZING WORLD-CLASS CRAFT:
NEW LIA WINNERS REVEALED |
From the heart of Las Vegas, LIA unveils another round of show-stopping Winners & Finalists. After days of live, on-site judging, where every entry is watched, debated and evaluated with no pre-judging, our jury for Production & Post-Production and Music Video have revealed the campaigns that raised the creative bar.
And this is only the beginning: with more categories still in session, expect even more world-class work to be crowned with LIA Statues in the coming days.
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Production & Post-Production and Music Video
Winners and Finalists Announced
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After days of spirited debate led by Jury President Candice Dragonas, VP, Talent Strategy and Executive Producer at PRETTYBIRD, the Production & Post-Production and Music Video jury is proud to reveal this year’s winners.
The Production & Post-Production category celebrates world-class production values and executions of craft. After careful deliberation, the jury presented this year’s coveted Grand LIA to HeimatTBWA\ Germany for their beautifully crafted campaign “No Project without Drama” created for HORNBACH.
In total, the panel honored the category’s best work with a Grand LIA, 14 Gold, 19 Silver and 23 Bronze Statues, along with 16 Finalists.
VIEW THE WINNERS & FINALISTS
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The Music Video category recognizes creative excellence in films featuring musical performances that promote a song, artist or brand.
This year, the jury celebrated outstanding work awarding three Golds, five Silvers and one Bronze Statue.
VIEW THE WINNERS & FINALISTS
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Our Jury Presidents Reflect on Their First Day of Judging
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Chaka Sobhani
Ambient & Activation | Billboard | Poster | Print Jury President
“An amazing jury and an amazing body of work to look at and be inspired by. 2025 is proving a really interesting year - the variety and type of work is extensive and varied - you can see the new opportunities for us to create in different ways and in different places and spaces which is exciting. But as always, the things that are standing out so far are exceptional ideas and craft.”
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Sandi Preston
Creative Strategy Jury President
"I walked into day one prepared to judge work as marketing and its impact, but left out realizing this is truly an assessment of creativity -- and its impact. In this more expansive view, impact doesn't come down to simply KPIs and vanity metrics. Did they run at the problem? Did running at the problem reveal an undeniable truth? Did that truth lead to a compelling solution? When the answer to all three is yes, the strategy and the creative idea are nearly inextricable...which makes judging this category equal parts challenging and inspiring in its coherence."
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| Peter Khoury
Branded Content and Branded Entertainment Jury President
"The Branded Content and Branded Entertainment category is where a brand becomes more than just a message. It becomes an entertainer, a force in culture.
It was a great day absorbing creative expressions from brands showing up boldly, confidently, and authentically, taking on many different shapes and forms."
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| Thomas Mueller
Design and Package Design Jury President
"After meeting our all-star eclectic slate of design and packaging design jurors, we started the exhilarating day 1 of diving individually into the deep pool of work - nice, diverse, surprising and stage. We are all looking forward to starting the best part of judging- the group discussions. Wrapped the evening with the obligatory El Gordo Tacos, ready for Day 2."
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