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The Definitive Guide to Celebrities vs. Influencers

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Celebrities vs. Influencers

Why Engagement Beats Reach for ‘Celebrity’ Influencers

Start by taking a look at this research presented by PRNewser. It explains why social media/YouTube celebrities might be able to provide far more valuable endorsements than "traditionally" famous people.

Do Your Instagram Influencers Need to Be Celebrities?

Your ideal influencer will have a lifestyle fit with your brand, affection for your brand, and a content style that reflects your values. Sometimes that person is famous—and sometimes they aren't. SEEN offers a comparison of when you should consider celebrities versus everday influencers for your Instagram marketing.

How Influence Marketing Differs from Celebrity Endorsement

Even after reviewing the resources above, it's easy to mistake celebrite endorsement for influencer marketing in practice. But if you want to make your influencer marketing strategy effective, the difference matters. In this post, Convince & Convert unpacks the disparities between the two.

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Do You Know What People Are Saying About Your Brand?

Cision integrates social media monitoring, enriched data analytics and customer engagement into a single platform—so you can make smarter business decisions.

How to Own, Manage, and Fix Your Location Data Across Google

Yext adds Google! Fix bad location data on Google, Facebook, Apple Maps & more with Yext. Learn more now.

New Influencer Marketing Research

I am excited to invite you to participate in new industry research, led by the Altimeter Group and focused on the growth and impact of influencer marketing. We are asking brands and agencies who have used (or are currently using) influencer marketing for 5 minutes to share your insight and experience for this ground breaking study.

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