How to Optimize Your Content for Google's Featured Snippet Box
In the past few years Google has been refining its results by increasing the number of Featured Snippets it displays for queries. In this guide, HubSpot explores what these rich snippets are and offers several key takeaways to help you rank in this coveted section of Google's results page.
Rich Results: 5 New SEO Strategies Marketers Must Use
Check out this post from the Content Marketing Institute for the backstory on rich snippets, as well as five different strategies that will help Google understand the kind of information your web pages contain so they have a shot at being included in rich results.
How Rich Answers Provide a New Approach to SEO
If you are currently in the top 10 on a given results page, and you are struggling to move up, consider making content modifications, and take a shot at changing the rules of the game. Convince & Convert shows you how you can use the three kinds of rich results to approach your SEO strategy from a completely different angle in this comprehensive post.
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Do You Know What People Are Saying About Your Brand?
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Influence Pros Podcast
Influence Pros is the weekly show where professionals learn about case studies and success stories in the fast-growing world of influencer and advocate marketing. Hosted by Heidi Sullivan of Cision and Todd Cameron of TapInfluence, the show chronicles how B2C and B2B companies are working with online influencers and customer advocates to grow reach, engagement, and conversions.